Senior Media Relations Strategist or Manager, Consumer (SAS/VP Equivalent)

As Senior Media Relations Strategist (SMRS) / Vice President on Consumer, you are a team lead running critical pieces of the business, managing account teams and serving as a client counselor. You are a key member of new business pitches as well as selling in projects to clients. You lead in developing and writing media programs and have a passion for consumer brands in the food and fitness space.  You would describe your media relations skills as exemplary.  The SMRS possesses a good understanding of team and time allocation. At this level, you are a key participant in hiring decisions and have a strong grasp of team and billable work as it relates to staff and client budgeting. 

Responsibilities:

  • Develops, coordinates, and executes media strategy
  • Anchors and majors in to 4-6 clients, minors providing spot pitching for an additional 3-4 clients and maintains relationships across media verticals, providing intelligence and insight to the agency; also counsels the rest of the team on accounts they serve and projects they are handling
  • Manages reporting relationships with client and client teams and serves as lead on client calls and in client meetings
  • Sets performance standards and program strategy for client teams and sells in program ideas to clients
  • Thinks holistically about client’s business; proactively and consistently brings ideas, pitch angles and new opportunities
  • Drives significant media relations activities; sells in variety/diversity of pitches and stories on behalf of client brands
  • Identifies, negotiates, trains and supervises third party spokespeople
  • Grows and maintains key media contacts
  • Proficient in using social channels to monitor editorial contacts’ social media posts/content for pitch ideas and insights
  • Creates and maintains social media editor list and can secure coverage for clients on editorial social channels (Facebook LIVE, Snapchat Instagram); shares new opportunities with agency and maintains relationships on behalf of agency
  • Directs team on monitoring social media trends to help frame stories
  • Takes responsibility for day-to-day news engine
  • Participates in new business activities including program research, writing, and presenting
  • Takes responsibility for completing assignments properly and on time and for team’s timely completion of assignments
  • Supervises and directs the activities of account teams communicating client issues and directives
  • Keeps client team updated on client activities, projects, and assignments
  • Provides strong editorial support for the team by drafting and editing media materials and documents
  • Provides solutions for clients and the agency’s client teams
  • Participates in staffing decisions, candidate interviews and hiring decisions
  • Mentors and teaches media relations skills to account staff

Qualifications:

  • Agency experience working on consumer, CPG, food and/or fitness accounts (6-8 years)
  • Experience leading integrated teams
  • Strategic thinker and intellectually curious
  • Self-described self-starter and someone who is comfortable working independently
  • Passion for coaching junior teammates

 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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