Senior Vice President, Media Relations

The SVP has overall practice responsibility. They are champions of the agency and the client.  Responsible for profit and revenue goals, the SVP makes contributions toward overall agency targets by being responsible for new business generation including organic growth.  The SVP maintains significant relationships with clients and prospects – “owns the relationships” (client point of contact for media counsel).  Creative and adept at ideation, the SVP has a command of the practice, clients and agency resources.  The SVP has full responsibility for collaborating/aligning with Finance, HR, SLT/Practice Directors.  The SVP serves as mentor and supervisor to staff, fostering teamwork and maintaining direct responsibility for team management/leadership and talent growth and development.


  •             Helps set performance standards for the agency
  •             Focuses on strategy and growth of the group and agency
  •             Provides a sophisticated understanding of communications for enterprise and organizational development and marketing
  •             Takes responsibility for the completion of assignments properly and on time within the practice
  •             Represents practice and agency at industry events
  •             Records time in Staff Allocation Solution and oversees time reported by subordinates and practice group and is responsible for coordinating              with practice leaders to plan staffing and ensure media is supporting the agency’s largest clients
  •             Possesses a complete understanding of client’s business
  •             Is adept at staff deployment, motivation, development, mentoring, and training
  •             Recruits and engages resources needed for clients, client campaigns and staff
  •             Participates in organizational and staff development
  •             Mentors staff at all levels
  •             Informs campaign development with media relations lens
  •             Leads brainstorming sessions
  •             Provides senior strategic consulting
  •             Informs programming and SOW/budgets
  •             Takes responsibility for new business development (incremental and new)
  •             Generates and assesses news business leads
  •             Manages new business media relations strategy in conjunction with teams
  •             Participates in new business program development, writing and presenting
  •             Develops new products, services or offerings to meet client needs
  •             In keeping with agency’s value of giving back to the community, participates on at least one non-profit board
  •             Provides senior counsel and problem solving for team and clients
  •             Provides thought leadership for the practice, agency and industry
  •             Sets agency and practice goals
  •             Leads internal learning sessions
  •             Joins and participates in industry and professional organizations



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