The Digital Marketing Manager role is critical to our success at Markforged. We are looking for someone to own inbound lead generation and help grow awareness and organic results. This person should be a roll-up-your-sleeves operator who thinks creatively and systematically about marketing, and takes pride in delivering measurable results. This person thrives in detail, organization, and analysis. You should have direct, hands-on experience planning, launching, and analyzing digital paid marketing campaigns and promotion.
In this role you will:
Work collaboratively with other departments to create a regular cadence of content for lead generation (ebooks, webinars, blog posts, etc)
Plan and manage a promotional calendar across all content assets to ensure a high level of activity.
Coordinate key activities across all channels (social media, website, email, etc)
Manage external contractors and budgets around paid lead generation campaigns
Track, monitor, and report on new campaign performance and ROI of evergreen campaigns
Leveraging learnings from campaigns back to the creative team to develop more effective advertising campaigns
Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!
What we look for:
5+ years of hands-on digital marketing, consulting, or data analytics experience
Must have experience executing within marketing automation platforms (Marketo)
Solid analytical and reporting skills using tools such as Excel, Google Analytics, Salesforce, Marketo
Desire to work both analytically and creatively, as well as work closely with sales leadership
Ability to be flexible and #solveforrevenue
Help us reinvent manufacturing.
We are reinventing manufacturing so that engineers can build anything they imagine.
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
Please be aware that the Company requires all employees [who are required to work onsite, whether regularly or sporadically] to be vaccinated for COVID-19. This position will require the successful candidate to show proof of a vaccination. The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.