Partner Marketing Manager
Reporting to: Head of Marketing
Location: London, United Kingdom
Who we are and why we exist
At Liberis – merchants matter most! We’ve been on a mission to provide small and medium businesses (SMEs) with accessible and responsive finance since 2007. SMEs account for most businesses worldwide and are critical contributors to job creation and global economic development. They represent about 90% of businesses and more than 50% of employment worldwide. Despite this, more than three quarters (77%) of SME businesses last year were unable to secure the traditional bank financing they desperately needed to grow and thrive. This has created a $5 trillion funding gap for SMEs globally.
That’s where Liberis steps in! To best help small businesses, Liberis has built the leading global embedded finance platform. Through this, Liberis provides partners with the technology and financial solutions necessary to offer personalised and accessible funding to their small business customers.
To date with ~20 global strategic partners and direct reach to more than 1 million small businesses, Liberis has provided $1 bn of funding in over 50,000 transactions, enabling more than 100,000 jobs to be created and saved. We are making a genuine difference to your local pub, hairdresser, and online retailer!
We are in a very exciting period of growth, in the UK and internationally, with teams based in London, Nottingham, Munich, Stockholm and Atlanta. We are looking for talented and ambitious individuals to help us reshape business finance. How we work is as important to us as what we do – exemplified by our behaviours:
#1 Merchants matter most – our success is tied to our merchants' success.
#2 Act like time is running out – the fastest company in a growing market will win.
#3 Own every outcome – the hardest problems we face are yet to be solved.
#4 Communicate directly – we don’t have time to beat around the bush.
#5 Prove it - every feature we build, decision we make and action we take, matters.
#6 Empathy always - Liberis wins when every employee thrives.
If our mission and behaviours resonate – get in touch!
Who are we?
As a marketing team, our job is to deliver best in class communications and frictionless customer journeys. We think creatively about how to have valuable conversations with our customers and make sure they understand our products.
You’ll join a dynamic, fast paced innovative team, made up of enthusiastic and experienced marketers. You’ll help us drive leads and revenue for the business through campaigns to prospects and customers. With exciting growth plans in Europe, we are looking for a driven marketer to join us.
Who are you?
We’re looking for a Partner Marketing Manager to join Liberis! This is a strategic role in our Marketing team with opportunity for huge impact. You’ll be focused on proactively identifying areas of opportunity within the portfolio, crafting compelling narratives to partners and driving forward growth initiatives. Working closely with the commercial team to leverage data and insights, you’ll have the autonomy to shape experimentation for acquisition marketing.
You’ll love this role if:
You like using insights to inform creative marketing strategies
- You enjoy digging into the data and are curious about what it’s telling you. You use this as a foundation to brainstorm creative ways to engage customers and are excited by the idea of continuous optimisation.
- You’ve got a generalist marketing skillset which allows you to be versatile
You enjoy bringing people around to your ideas
- You want to collaborate with internal teams and partners alike and are comfortable influencing them to execute the biggest impact ideas.
- You creatively and proactively problem-solve, finding new ways to get things over the line if your first attempt doesn’t work.
You want the autonomy to identify opportunities yourself
- You’re an independent thinker and relish the chance to own projects end to end.
You thrive when organising yourself & others to deliver fast
- You collaborate well with people and can cut through the noise to create a plan whilst bringing others on the journey with you
- You know that working with partners means organisation and structure is important. You’re able to set up ways of working that encourage accountability and avoid grey areas.
- You’re motivated by coaching others to achieve great results
You are happy with ambiguity
- You like being in situations where you are thinking on your feet and helping out where it’s needed
Responsibilities
- Managing the marketing relationships with our largest strategic partners in the UK
- Building marketing strategies to drive growth across the partner portfolio, planning campaigns on a quarterly basis
- Owning the test and learn agenda globally, ensuring collaborative team ways of working and driving a culture of continuous optimisation
- Managing, coaching and developing Campaign Specialists to help you execute at pace
- Roll out optimisations, best practice and learnings across the portfolio
- Identify areas of opportunity and present to partners, gaining their buy-in and proving out your ideas then working closely with them to execute
- Creating crisp, compelling materials as part of our consultative approach to partner marketing
- Exploring underserved customer segments and coming up with ideas to drive penetration
- Proposition development for multiple new product launches
- Develop partner enablement tools to ensure excellent ways of working and efficiency
We think you’ll need
- Experience in partnership management, key account, brand management or an agency role will be hugely beneficial
- Strong organisational and project management skills with the ability to oversee multiple campaigns at a time
- Great presentation and storytelling skills. Influencing both partners and internal stakeholders is a big part of the role
- A drive to get things done. As a business we have a lot of opportunities. You’ll do well in this role if you grab some of them
- Attention to detail and a commitment to delivering high-quality work
What happens next?
Think this sounds like the right next move for you? If you’re not completely confident that you fit our exact criteria, get in touch! Humility is a wonderful thing and we are interested in hearing about what you can add to Liberis. We look forward to chatting with you.
The recruitment process will give you the opportunity to learn more about Liberis and our specific challenges, get an idea of the culture, and meet a wide cross-section of the team.
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