About Known:

Known is a modern marketing company engineered for the unprecedented challenges and opportunities facing marketers today. Known pairs PhD data scientists with award-winning creatives, expert research teams and strategists. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines. Our clients span the leading brands in finance, technology, media, CPG, real estate and many other categories.  Known has nearly 400 employees in 6 US cities including Seattle, San Francisco, Los Angeles, Austin, Boston and New York. Our teams have won multiple Emmys, Clios, Effies, Cannes Lions Awards and ProMax Agency of the Year.

This position is located in New York, NY.  

About the role:

We are seeking an experienced Strategic Planning Director to provide data-driven guidance and recommendations for the agency’s largest client. In this role, you will work in a client-facing capacity and partner closely with department heads in Media, Creative and Account to develop sound business strategies to achieve growth for our client. 

The ideal candidate will have the ability to distill complex information (data, research, insights, best practices) into a story that is easily digestible and actionable. This will include determining how the right message reaches the right people at the right time, all on the right channels. 

We imagine you have a minimum of 8 years working in an advertising agency in a strategy or planning role in order to impactfully leverage best practices to develop integrated cross-channel programs. 

There are 5 key areas of focus for the role:

Understanding the Competitive Landscape

  • Build a thorough understanding of the competition and client opportunities within the competitive set and provide recommendations on how to bolster knowledge where necessary.
  • Develop thoughtful client-facing POVs based on competitive and industry activity
  • Own competitive monitoring and analysis, as well as insight identification and analysis 

Understanding the Audience

  • Identify latent needs and white space by understanding attitudes, practices and behaviors of the target audience(s) and translate into actionable insights and customized customer journeys
  • Lead in the collection of audience information through recruit management, screener and discussion guide development, interviewing and summarizing
  • Create communication plans in collaboration with Science team to model the communication ecosystem and build effective consumer journeys 
  • Identify research opportunities to close knowledge gap and/or achieve client goals, i.e., Quant, Qual, Segmentation, Desk Research, Academic, Industry, Best Practices

Partnering with the Client

  • Understand business goals levers to pull to achieve these goals
  • Contribute to ongoing analytics and KPI reporting to optimize campaigns in market and make recommendations for new work streams 
  • Create client case studies at the completion of project
  • Organize the business portfolio of brands, products and services in a brand architecture that helps audiences access and relate to a brand 

Supporting Breakthrough Creative

  • Powerfully and succinctly summarize key proof points into insights to inspire creative team in briefs and ultimately motivate audience to action
  • Develop emotive narratives for constructing compelling client conversations
  • Stay on top of industry trends (client and agency) to continue to achieve a high bar of creative excellence
  • Construct thoughtful POVs on news and case studies to keep client and fellow team members informed and up to date.
  • Design visually appealing slides to communicate complex strategy and set up creative (without the support of a designer)

Collaborating Internally

  • Form solid partnerships with team members from each department including: From Creative, Accounts and Media
  • Provide thoughtful feedback on creative to ensure it aligns to strategic vision for client and achieves business objectives 

Required outputs & deliverables:

  • Strategic upfront and creative set-up slides to assist clients in seeing our creative vision 
  • Value proposition definitions and positioning articulations
  • Creative briefs and ownable territories (for the overall campaign and for individual executions by channel)
  • Channel strategy recommendations
  • Messaging recommendations
  • Research gap analyses, research recommendations and POVs
  • Ongoing audience insight generation
  • Brainstorming session facilitation

Additional requirements:

  • A passion for understanding our partner’s needs and becoming their trusted advisor.
  • Deep empathy for consumers, our partners and our teammates.
  • A desire to change the way things have been done in marketing and brand strategy.
  • Excitement to partner across practices including: client experience, data scientists, insights and creatives across our offices.
  • Highly motivated with a history of high integrity.


Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Known are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.