About Known

Known is a modern marketing company engineered for the unprecedented challenges and opportunities facing marketers today. Known pairs PhD data scientists with award-winning creatives, expert research teams and strategists. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines. Our clients span the leading brands in finance, technology, media, CPG, real estate and many other categories.  Known has over 300 employees in 6 US cities including Seattle, San Francisco, Los Angeles, Austin, Boston and New York. Our teams have won multiple Emmys, Clios, Effies, Cannes Lions Awards and ProMax Agency of the Year three times.

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  We are looking for a Manager, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams. 

The ideal candidate will have:

  • 4+ years of media planning experience 
  • Broad knowledge of the overall media landscape, consumer behavior and media consumption
  • Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
  • Curious mindset with strong critical thinking skills needed to solve diverse business challenges 
  • Experience working with clients, vendors or suppliers with the ability to develop trusted relationships 
  • Superb communication and developing presentation skills
  • Ability to work collaboratively in a cross-functional environment (internally & externally)
  • Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
  • A data-driven approach, leveraging insights to develop strategy and define measurement 

Your responsibilities would include:

  • Media Strategy
    • Support the development of cross-channel strategy & planning for media accounts both externally and internally 
    • Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
    • Participate in writing client briefs & translating them into insights-led media strategy
    • Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
    • Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
  • Client Relations
    • Support assigned aspects of client relationships
  • Account Management
    • Partner with our creative and brand strategy teams for cohesive, integrated services
    • Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
    • Support cross-channel budget management working with client and internal stakeholders
  • Campaign Execution
    • Coordinate with buyer scientist and channel teams to map strategy with activation
    • Track measurement plan  

 

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