JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based vapor product. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.

We’re an exceptional team with backgrounds in technology, healthcare, CPG and biotech, and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals.


JUUL Labs is seeking a Manager and Associate to join the New Market Development team. In this role, you will be tasked with evaluating market attractiveness and working closely with cross-functional teams to bring JUUL to market across the Americas. The ideal candidate is an all-round business athlete that can take uncertain situations, create clarity, and rally the entire organization around a market launch.

More specifically, the role will require you to:

  • Evaluate market attractiveness for different countries including market size estimation, regulatory and competitive environment assessment
  • Coordinate cross-functional efforts to ensure all facets of a launch are well executed including:
    • Production: Working with various teams to ensure production of compliant product at the right quantities to support a market launch
    • Sales and marketing: Developing a viable go-to-market plan including channel strategy, pricing, and marketing strategy
    • Government affairs: Coordinating government affairs team to engage with the right stakeholders across government and media
  • Help recruit, hire, and onboard the local country team  
  • Structure strategic plans and analyze business problems, including assessments of risks, benefits, and operational agility. Counsel executives on insights to ensure organizational alignment


  • 3-4 years of experience in a combination of management consulting and corporate roles
  • Experience in the CPG, tech, biotech, or medical device industries
  • Proven history of project leadership and positive results in a highly cross-functional, fast-paced, multi-tasking environment
  • Bonus: functional understanding spanning sales, product-brand, trade marketing, sales operations, supply chain, finance, and regulatory / legal
  • Bonus: Spanish language proficiency highly preferred


  • Self-starter with ability to focus on tactical execution to get the job done
  • Consultative mindset, with the ability to influence without direct authority, and to develop strong cross-functional partnerships
  • Superior analytical and problem-solving skills with a focus on attention to detail while delivering against tight deadlines
  • Confidence-inspiring presence while clearly communicating compelling messages to senior executives and cross-functional partners – even when challenging the status quo
  • High level of proficiency in Excel and PowerPoint


  • Bachelor’s degree in a quantitative field from a top-tier institution preferred


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Boundless snacks and drinks
  • Cell phone subsidy, commuter benefits and discounts on JUUL products
  • Excellent medical, dental and vision benefits
  • Location. Work in the heart of Austin, TX, one of the world’s greatest cities

JUUL Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. JUUL Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for JUUL Labs in the US.

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