JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the #1 US-based independent e-cigarette, selling over four million JUULpods per month. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments, and Tao Capital, JUUL Labs is disrupting one of the world’s largest and oldest industries.

We’re an exceptional team with backgrounds in technology, healthcare, and biotech—and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, and business professionals.



JUUL is seeking a Director of Training & Enablement for its rapidly scaling business in Austin, TX. As part of the Commercial Programs, Onboarding Team, you will partner with leaders across the organization including sales, business development, marketing, community engagement, product development, scientific affairs, regulatory, and IP / legal. Your work output will be part of a critical initiative for the company and you will have meaningful opportunities to influence business direction. It is important, high visibility work and central to JUUL’s mission.

The goal is to improve the effectiveness and impact of JUUL’s commercial programs by ensuring staff and representatives are knowledgeable about the product and company, and are able to confidently deliver best-in-class consumer experiences. The ideal candidate has built customer-focused programs at scale and is enthusiastic about taking those skills and experience to JUUL’s business. Responsibilities include:

  • Set the training strategy for educating internal & external stakeholders/participants for new commercial programs to ensure maximum results/effectiveness and develop repeatable processes related to training
  • Develop best-in-class training materials that are effective and in line with regulatory & brand guidelines; will need to be able to effectively partner cross-functionally to gather inputs and push materials through the approvals process
  • Lead training for a variety of audiences (e.g., everything from our TSMs to 3rd party retail clerks or brand ambassadors) and across formats (e.g., in-person & remote)
  • Develop KPIs and processes to monitor participation and training effectiveness and build a feedback loop to continuously improve
  • Lead and inspire the cross-functional teams involved in your programs
  • Recruit top-tier talent



We are looking for a leader who inspires collaboration and innovation even during times of stress. You operate with the highest level of integrity and professionalism. You are a self-starter who is dedicated and demonstrates analytical and creative thinking abilities. Key qualifications include:

  • 12+ years of deep expertise in training program management, content development; experience in regulated industries preferred but not required
  • Demonstrated interest in CPG, tech or medical device industries
  • General functional understanding of finance, sales, product, marketing, supply chain, e-commerce, and regulatory / legal
  • Proven leadership at all levels of a company; as confident driving executive-level conversations as leading and mentoring a team into effective action and development
  • High degree of organization and efficiency
  • Superior analytical and problem-solving skills, with a focus on attention to detail while delivering against tight deadlines
  • Outstanding written and verbal communication skills
  • Ability to work both independently and collaboratively
  • An entrepreneurial spirit and a passion for making a mark in fast-paced, growing environments
  • Highest ethical standards, integrity, authenticity, credibility and character
  • Professional demeanor and ability to interact with persuasiveness and confidence
  • High proficiency in Excel, PowerPoint, and G-Suite, and a keen design eye


  • Bachelor’s Degree required, MBA and/or advanced degree preferred



  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits and discounts on JUUL product
  • Excellent medical, dental and vision benefits
  • Generous paid parental leave for all parents
  • Extensive fertility and family and planning support
  • Location. Work in Austin, TX, the live music capital of the world

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