REIMAGINE TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust.

Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

  • Role Title: Demand Generation Manager
  • Direct Report: Senior Global Marketing Director 
  • Area: Marketing
  • Location: Mexico City 

The Opportunity

The Demand Generation Manager will develop and execute demand generation strategies to drive lead generation, customer acquisition, and revenue growth. The role involves collaboration with the marketing, SDR, and sales teams to create effective marketing and SDR campaigns and initiatives.

Working as part of a small team, you have the potential to impact the business significantly. You will have direct access to colleagues at all levels of the organization. As our rocket-ship company grows, you will embrace the opportunity to add value in this role that offers significant breadth and development opportunities.

Responsibilities

  • Develop and implement comprehensive demand-generation strategies that align with business goals and target audiences.
  • Manage and optimize lead generation campaigns, including email marketing, content marketing, SEO/SEM, social media, and paid advertising.
  • Collaborate with the SDR team to ensure alignment on targets, lead quality, and conversion processes.
  • Analyze and report on campaign performance, using data to optimize strategies and tactics continuously.
  • Manage marketing automation and CRM tools to streamline and measure marketing activities.
  • Work closely with the content team to create engaging and relevant content that attracts and converts target audiences.
  • Stay abreast of the latest trends and best practices in B2B marketing and demand generation.
  • Manage budget and resources for demand generation activities.

 

Requirements

  • +10 years of experience in demand generation or a related field, preferably in a B2B SaaS.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven track record of developing and executing successful demand-generation strategies.
  • Strong analytical skills and experience with marketing metrics and reporting.
  • Excellent communication (verbal and written) and time management skills.
  • Ideally, knowledge in Hubspot, Salesforce, and Tableau.

 

8 Aspects of our Culture:

  • Values are what we value
  • High performance
  • Freedom & responsibility
  • Context, not control
  • Highly aligned, loosely coupled
  • Continuous Feedback
  • Pay Top of Market
  • Promotions & Development
  • Learn more about Life at Incode!

Benefits & Perks:

  • Meaningful Equity
  • Flexible Working Hours & Workplace
  • Open Vacation Policy
  • Wellness Program
  • International Travel Opportunities
  • Additional benefit package according to location (401k, medical insurance, etc.)

 

 

Equal Opportunities:

Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse, and global team and are always on the lookout for talented, passionate people from all backgrounds and walks of life.

Applicant Data Privacy:

We will only use your personal information in connection with Incode’s application, recruitment, and hiring processes.

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