Lead Growth Analyst – Job Description  
Employment Type: Full-time , Exempt
Level: Associate 
Location: Remote 
Who we are: 
At Herself Health, we're on a mission to help women get more life out of life, together. We are building a new model of primary care for women 65+ to solve long-standing problems: rushed appointments, long wait times, and care that's generalized rather than specialized towards women’s needs later in life such as post-menopausal care, bone and joint health, weight management, and mental, social and emotional well-being. 

Our patient-centric primary care clinics are dispersed across Minneapolis/St. Paul, MN. We are thrilled to serve the Twin Cities metro in our clinics located in Highland Park (St. Paul), Crystal, and South Minneapolis with new clinics launching soon in both Rosedale and Eagan. Our team of 100+ colleagues is on a mission to innovate the primary care landscape for women 65+. We’re seeking like-minded individuals who share in this passion to join us!  

About the Role: 
The Growth team is responsible for patient acquisition at Herself Health. Our scope spans the marketing funnel from awareness to conversion. We drive growth via direct-to-consumer marketing, community outreach, and partnerships. We determine the patient acquisition strategy, optimize marketing spend throughout the funnel and across channels, and analyze results to drive efficient new patient growth.   

As the Lead Growth Associate, you will be the operational and analytical backbone of the team, looking for opportunities to improve processes and derive insights more efficiently throughout the marketing funnel and across channels – Facebook, Google, direct mail, community outreach, and partnerships. You will contribute a shaping point of view on growth strategy and will also partner closely with external agency partners and internal teams, including Patient Engagement, Clinical Operations, and Finance. 
Essential Job Functions:

  • Develop and execute comprehensive growth marketing strategies to acquire and retain patients 
  • Utilize customer segmentation strategies to tailor marketing messages and offers to specific audience segments, such as different age groups, demographics, and healthcare needs. 
  • Perform data analytics to inform decision-making across the Growth organization (e.g., launching a new channel, deploying incremental budgets, optimizing existing plans for efficiency, etc.) 
  • Develop and maintain Growth reporting, assessing performance vs forecast and surfacing key trends with a focus on CAC, efficiency, and overall performance. 
  • Monitor and analyze key performance indicators (KPIs) related to customer acquisition, engagement, and retention, and provide regular reports and insights to senior management. 
  • Utilize data-driven insights to optimize marketing campaigns across various channels, including but not limited to digital advertising, social media, email marketing, and content marketing. 
  • Drive experimentation and innovation in marketing tactics and channels to identify new growth opportunities and stay ahead of market trends. 
  • Conduct thorough market research and analysis to identify new opportunities for growth and expansion. 
  • Manage and optimize the marketing budget to maximize ROI and achieve business objectives. 
  • Implement A/B testing methodologies to continuously improve conversion rates and customer engagement metrics. 
  • Partner with the Sales & Outreach team to understand and solve pain points in the pipeline ensuring a strong lead to nurture to conversion rate. 
  • Collaborate with the product development, engineering, clinical, and finance teams to gather feedback and insights to inform product enhancements and new feature development

Role Requirements and Preferences: 

  • 2+ years of experience in a growth marketing role and growth focused organization 
  • 2+ years of experience with consulting firm, investment bank, healthcare or other comparable experience   
  • 3+ years of experience in a highly analytical and strategic role 
  • Interest, experience, and/or passion for healthcare and value-based care  
  • Proficiency in Excel, PowerPoint; experience with Alteryx, SQL or other programming languages a plus    
  • Strong written and verbal communication skills; ability to influence decision-making at many levels of leadership  
  • US work authorization 

Herself Health supports Equal Employment Opportunities (EEO). We are committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, marital status, disability status, veteran status, disability status, parental status, political affiliation, or any other status protected by federal, state, or local laws.  

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