Lead Growth Analyst – Job Description  
 
Employment Type: Full-time , Exempt
Level: Associate 
Location: Remote 
 
Who we are: 
 
At Herself Health, we're on a mission to help women get more life out of life, together. We are building a new model of primary care for women 65+ to solve long-standing problems: rushed appointments, long wait times, and care that's generalized rather than specialized towards women’s needs later in life such as post-menopausal care, bone and joint health, weight management, and mental, social and emotional well-being. 

Our patient-centric primary care clinics are dispersed across Minneapolis/St. Paul, MN. We are thrilled to serve the Twin Cities metro in our clinics located in Highland Park (St. Paul), Crystal, and South Minneapolis with new clinics launching soon in both Rosedale and Eagan. Our team of 100+ colleagues is on a mission to innovate the primary care landscape for women 65+. We’re seeking like-minded individuals who share in this passion to join us!  

About the Role: 
 
The Growth team is responsible for patient acquisition at Herself Health. Our scope spans the marketing funnel from awareness to conversion. We drive growth via direct-to-consumer marketing, community outreach, and partnerships. We determine the patient acquisition strategy, optimize marketing spend throughout the funnel and across channels, and analyze results to drive efficient new patient growth.   

As the Lead Growth Associate, you will be the operational and analytical backbone of the team, looking for opportunities to improve processes and derive insights more efficiently throughout the marketing funnel and across channels – Facebook, Google, direct mail, community outreach, and partnerships. You will contribute a shaping point of view on growth strategy and will also partner closely with external agency partners and internal teams, including Patient Engagement, Clinical Operations, and Finance. 
 
Essential Job Functions:

  • Develop and execute comprehensive growth marketing strategies to acquire and retain patients 
  • Utilize customer segmentation strategies to tailor marketing messages and offers to specific audience segments, such as different age groups, demographics, and healthcare needs. 
  • Perform data analytics to inform decision-making across the Growth organization (e.g., launching a new channel, deploying incremental budgets, optimizing existing plans for efficiency, etc.) 
  • Develop and maintain Growth reporting, assessing performance vs forecast and surfacing key trends with a focus on CAC, efficiency, and overall performance. 
  • Monitor and analyze key performance indicators (KPIs) related to customer acquisition, engagement, and retention, and provide regular reports and insights to senior management. 
  • Utilize data-driven insights to optimize marketing campaigns across various channels, including but not limited to digital advertising, social media, email marketing, and content marketing. 
  • Drive experimentation and innovation in marketing tactics and channels to identify new growth opportunities and stay ahead of market trends. 
  • Conduct thorough market research and analysis to identify new opportunities for growth and expansion. 
  • Manage and optimize the marketing budget to maximize ROI and achieve business objectives. 
  • Implement A/B testing methodologies to continuously improve conversion rates and customer engagement metrics. 
  • Partner with the Sales & Outreach team to understand and solve pain points in the pipeline ensuring a strong lead to nurture to conversion rate. 
  • Collaborate with the product development, engineering, clinical, and finance teams to gather feedback and insights to inform product enhancements and new feature development

Role Requirements and Preferences: 

  • 2+ years of experience in a growth marketing role and growth focused organization 
  • 2+ years of experience with consulting firm, investment bank, healthcare or other comparable experience   
  • 3+ years of experience in a highly analytical and strategic role 
  • Interest, experience, and/or passion for healthcare and value-based care  
  • Proficiency in Excel, PowerPoint; experience with Alteryx, SQL or other programming languages a plus    
  • Strong written and verbal communication skills; ability to influence decision-making at many levels of leadership  
  • US work authorization 
     

Herself Health supports Equal Employment Opportunities (EEO). We are committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, marital status, disability status, veteran status, disability status, parental status, political affiliation, or any other status protected by federal, state, or local laws.  

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Herself Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.