Director of Brand Management, Base Business

Flamingo is on a mission to better support individual body care needs and routines, starting with body hair. We are looking for a consumer-centric and commercially-minded leader to help build out and oversee our brand business (both body hair removal and care). We have big ambitions for Flamingo and this role is at the forefront of continuing our journey to make Flamingo the #1 omni-channel challenger brand in body hair and expand into body care.


This role will spearhead the overall brand strategy and marketing operations. You will be responsible for building the strategy and leading overall purchase funnel brand plans, setting goals and delivering business growth (top and bottom line), manage the Flamingo brand budget and collaborate with the GM on P&L management and demand and supply plans. Additionally, you will manage overall brand activation strategy to drive ROI and build and execute against our national brand calendar, new product launch plans, 360 brand campaigns and commercial innovations (Limited-Time Offers, Packaging, Pack sizes or pack optimization).


The Director of Brand Management, Base Business will lead a team to support these ambitions and be a core part of the Flamingo senior leadership team to help build the team culture, develop capabilities, improve processes, and create great relationships across the organization.  


What you will accomplish:

  • Analyze the business and recommend strategies to drive strong performance across the brand purchase funnel
  • Set goals and KPIs for initiatives and responsible for managing overall business performance (Gross Rev & EBITDA targets and Share & NPS targets)
  • Manage a fast-growing, active base business across hair removal and body moisture, and partner with the Flamingo Innovation, Brand Communications, Creative and DTC teams, plus cross-functional partners to deliver our P&L and key brand KPIs (Gross Rev & EBITDA targets and share & NPS targets).
  • Build and manage omni-channel brand calendar, inclusive of product launches and 360 campaigns
  • Set strategy for and manage execution of tentpole moments for Flamingo (coordinating across and briefing Retail Marketing, Brand Comms, DTC + Creative)
  • Serve as Flamingo brand lead and project manager across Personal Care activities and internal Flamingo team operational processes, including priority-setting, budget, brand planning, optimal meeting structure and cadence, and ad hoc activities. 
  • Oversee Flamingo budget performance and process, and collaborate with Finance and the GM to monitor the brand P&L.
  • Oversee brand engagement in the S&OP process.
  • Serve as an integral member of the Flamingo leadership team, partnering with the GM and other directors to help build the team culture and engagement, develop internal capabilities, and advocate for the Flamingo brand. 
  • Manage small but mighty Base Business team.


The ideal candidate is: 

  • An experienced brand and business leader with a proven track record of commercial ownership, managing a fast-paced business and delivering against tentpole moments that meet KPIs
    • 8+ years of brand management experience (brand strategy, innovation, insight, commercial planning)
    • Experience driving full purchase funnel brand plans
    • Experience driving a P&L / bringing to life new commercial opportunities
    • Experience building / leading high performing teams and managing through influence cross-functionally
    • Comfort working in a fast-paced, entrepreneurial, brand-forward business
    • Omni-channel experience is a plus
  • Highly collaborative: A true team player, can work closely cross-functionally at all levels, no ego, and highly empathetic
  • Process-oriented: Understands the power of developing processes (where necessary) to more efficiently tackle work.
  • Ownership mentality: Feels real pride of ownership and responsibility in what they take on. Takes a holistic and strategic approach to what they do.
  • Clear communicator and solutions-oriented: Able to clearly and succinctly declare a perspective, gather input and make decisions. Able to clearly think through programs and find solutions.
  • A great manager & leader: Can manage a small team and get others excited and motivated everyday.
  • And most importantly… you take your work seriously but you don’t take yourself too seriously.


About Flamingo

With well-designed products and honest conversations at its core, Flamingo launched in 2018 with a suite of products for body hair. Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. In February 2019, Flamingo launched at Target stores nationwide, immediately jumping to the top of the bestseller list for razors, wax strips, and shave gel. Our products and campaigns have been covered by outlets like Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades like Allure’s Best in Beauty and Self’s Healthy Beauty awards.  

We’re committed to building healthy, positive relationships with our bodies and de-stigmatizing the conversation around women's health. Since launch, we have set aside 1% of all sales to support partners whose missions we believe in deeply, including Exhale to Inhale and PERIOD.


We have a mandatory COVID-19 vaccination policy.

Flamingo and Harry’s are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Flamingo is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Flamingo’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.


Apply for this Job

* Required


Demographic Questions - US

Please take a moment to self-identify via this voluntary survey. Individual responses collected from this survey:

  • Will not be accessible to anyone making hiring decisions with respect to this role 
  • Will have no bearing on your application or candidacy 

This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer. 

Which racial and/or ethnic category best describes you? (Select one)

With which gender identity do you most identify? (Select one)

Do you identify as transgender? (Select one)

Do you identify as a member of the LGBTQIA+ community (for example, gay, lesbian, bisexual, pansexual, asexual, transgender, questioning)? (Select one)

Are you a veteran? (Select one)

Are you a person living with a disability (defined as physical, sensory, or cognitive differences -- visible or invisible -- that may affect your ability to participate in society equitably)? (Select one)