The Team:

At Harry’s, we build brands that consumers love and our customer is at the core of everything we do. Understanding the needs and motivations of consumers is key to driving our business strategy and Consumer Insights is central to making that happen.

About The Role: 

We are looking for a Director of Consumer Insights to take brand insights to the next level at Harry’s. You will be responsible for developing & growing a leading-edge insights team that supports the diverse needs of a strategic brand within our portfolio. You will act as a thought partner to cross-functional peers and provide customer-driven perspectives to move the business forward.  Additionally, you will serve as a member of the Insights leadership team and collaborate with our Category Insights lead on processes and approaches that get us ever closer to our consumer.

Here’s What You’ll Accomplish:

  • Lead a best-in-class Insights team supporting a Harry’s brand. Set the insights agenda and oversee Insights capabilities to support the full needs of the business
  • Deepen our understanding of the core customer (attitudes, behaviors, values) to inform our long-term strategy and continue to improve the customer experience across the omni-channel journey
  • Lead the team in identifying cultural trends and unmet consumer needs that define growth opportunities for the brand including winning innovation, compelling messages, and breakthrough creative campaigns
  • Work in partnership with the innovation and R&D teams to build a long-term product / portfolio strategy based on consumer/customer insight with strong growth potential for our customers and our business
  • Support retail/DTC strategy and key initiatives with robust insights allowing us to win in the market and design customized shopper experiences based on proprietary knowledge about the category and shopper
  • Lead the development of the current and future brand insights roadmap to answer business questions and inform strategic decisions 
  • Manage and develop the brand Insights team

This should describe you:

  • 8-10+ years of direct consumer insights experience. Insight experience within a CPG company a plus.
  • An experienced people manager with a passion for coaching and track record of developing team members
  • A diverse insights toolkit and robust experience with DIY approaches (both qualitative & quantitative)
  • Experience driving insights into brand communications, creative development, innovation, and consumer prospecting.
  • A champion for insights on the brand. You will foster strong relationships across the organization that maintains Insights role as a strategic partner with a seat at the table.
  • A highly dynamic thinker.   Someone who can push insights and drive them into original ideas, while also being a structured, analytical problem solver.
  • Strong understanding of business operations and passion to play a business role. A demonstrated ability to drive insights into business impact.  
  • Ability to be scrappy and creative with resources to maximize business impact. Not afraid to roll up their sleeves to do work themselves when it makes sense.
  • Demonstrated ability to influence decisions by leadership and cross-functional stakeholders; Willing to “have an opinion” backed up by insight

Here’s Who You’ll Work With:

  • You’ll report into the General Manager for the brand and partner closely with the Category Insights Lead
  • Within the larger H’ org, you’ll work closely with our Brand Management team, Creative and Comms teams, E-comm and Growth teams, and R&D team

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.


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Demographic Questions - US

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  • Will not be accessible to anyone making hiring decisions with respect to this role 
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