Problem Solvers. Proactive Protectors. Relentless Allies.
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Fortra is looking for an Account Based Marketing Lead to develop, support, and optimize the ABM strategy for multiple product lines. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our corporate growth goals.
WHAT YOU'LL DO
- Develop and manage the account-based marketing strategy for multiple Fortra solutions
- Launch and manage new campaigns end-to-end including planning, executing, and reporting
- Test and optimize existing campaigns and budgets on a regular basis to meet goals and drive results
- Provide training and education for the sales team on how to leverage the technology and enable them with their account-based selling
- Work with the marketing operations team on system integrations with the 6sense platform including D365, HubSpot, Google Analytics, and Drift
- Perform market analysis to identify the niches and best fit accounts we should be focusing on
- Create and refine the campaign target audiences and ICPs (Ideal Customer Profile)
- Develop robust reporting to help us track how our account-based efforts are influencing conversions, opportunities, and won deals
- Collaborate with marketing and sales leadership to align on account-based goals and strategy
- Develop playbooks to align content and outreach with where accounts are at in the buyer journey
- Continuously educate the marketing and sales teams by researching ABM best practices, tactics, and strategies
QUALIFICATIONS
- Bachelor’s degree in marketing or related field
- 3+ years of marketing experience
- Strong knowledge of 6sense or similar ABM intent tool
- Experience working in a hi-tech organization is a plus
- Strong organizational and communication skills
About Us
This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn.
We Are Fortra
Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
