DevRev is a platform purpose-built for SaaS and technology companies, helping back-office development match the rapid pace of front-office customer relationships. Our mission is to bring end users, support engineers, product managers, and developers together, making it effortless to do what matters most — and creating a company-wide culture of product and customer-centricity.

Unlike generic tools, DevRev took a blank canvas approach to collaboration, search, GenAI, and analytics, enabling SaaS companies to ship faster for the largest business impact — with continuous development, roadmapping, prioritization, customer engineering, and more. DevRev is used across departments in thousands of companies and can coexist with or replace your tools, bringing information symmetry, streamlining collaboration, and converging teams.

DevRev was founded in October 2020 and raised over $85 million in seed money from investors such as Khosla Ventures and Mayfield, making it the largest in the history of Silicon Valley. It is led by its co-founder and CEO, Dheeraj Pandey, who was previously the co-founder and CEO of Nutanix, and by Manoj Agarwal, DevRev's co-founder and former SVP of Engineering at Nutanix. DevRev is headquartered in Palo Alto, California, and has offices in seven global locations.

In Customer Advocacy Marketing At DevRev, you will play a crucial role in fostering a customer-centric culture within the organization. This position requires a passion for customer advocacy & marketing, content creation, excellent communication skills, and the ability to collaborate across various teams.


1. Identify Strategic Priorities:

  •  Determine key areas for customer engagement and target audiences.
  •  Collaborate with the Customer Success team to analyze user data and identify customer champions and detractors.

2. Innovative Engagement Approaches:

  • Utilize usage metrics and automation to engage customer champions and address detractors.
  • Plan and execute innovative approaches through social, events, webinars, press engagements, and conferences to maximize impact. 
  • Build our Community Engagement plan and ensure ongoing engagement across our own and other community forums enhance DevRev's reach and presence.

3. Create and lead Customer Recruitment Strategies:

  • Develop and implement strategies to recruit and nurture customer advocates.
  • Drive revenue growth by strategically engaging with customers to increase user adoption. 
  • Create and drive incentive strategies that provide customer’s opportunities to expand their own reach and enrich themselves professionally.

4. Build scalable ways to engage with and across customer groups: 

  • Grow user reviews and manage a scalable reference program. 
  • Collaborate with the Marketing team to develop compelling messaging and leverage modern ways to generate content that resonates in the market. 
  • Develop and curate experience surveys to gather valuable feedback to drive improvements in customer experience.



  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in a customer advocacy or customer success role.
  • Strong communication and interpersonal skills.
  • Ability to analyze customer feedback and derive actionable insights.
  • Familiarity with product development processes is a plus.
  • Strong understanding of the go-to-market function.
  • Passion for creating exceptional customer experiences.


The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. That is DevRev!

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