Our success depends on our ability to create a diverse, equitable and inclusive environment. We’re committed to attracting, developing, retaining and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of living out our mission and providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

The world’s largest and fastest-growing companies such as Accenture, Adobe, DocuSign and Salesforce rely on Demandbase to drive their Account-Based Marketing strategy and maximize their B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the category as an indispensable part of the B2B MarTech stack. Our achievements and innovation would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area. 

About this role:

Demandbase is looking for an exceptional Senior Product Marketing Manager reporting to the Vice President of Product Marketing. You will drive both inbound and outbound product marketing activities for Demandbase’s Personalization Solution for website customization and optimization as well as Demandbase’s Orchestration Solution for cross-channel sales and marketing automation.

The position requires deep functional knowledge and experience in the SaaS marketing and sales technology ecosystem, as you will contribute to developing product positioning, key messaging and go-to-market strategies that will resonate with our target audience.

If you have the requisite experience and are looking for an opportunity to make an impact with a category leader in B2B Marketing, this is the role you’ve been looking for. Come help us continue to grow the Account-Based Marketing (ABM) category, build cutting edge technology and bring your fresh ideas to market. This is a position where you can make a significant impression on the business, take on substantial projects and grow your career. 

Please note that due to the COVID-19 pandemic, the Demandbase offices will be closed for the foreseeable future and all positions are remote until further notice. 

 

What you’ll be doing:

  • Developing and executing go-to-market plans for new products and services through coordination across the organization and cross-functional teams
  • Creating pricing and packaging for both existing and future products and services
  • Delivering sales enablement programs and materials that increase win rates and decrease time to close
  • Developing internal and external collateral: playbooks, datasheets, faqs, whitepapers, webinars, presentations, etc.
  • Performing ongoing market and competitive research and analysis to keep the organization abreast of changing environments
  • Supporting marketing activities from the messaging definition, thought leadership and collateral development
  • Understanding broader marketing and sales technology trends that allow for future product initiatives and insights
  • Acting as a trusted advisor and visible presence that positively influences our Partner, Customer and Analyst communities
  • Working with Product Management, Engineering, Marketing, Sales, Services, Customer Success and Executive Management to prioritize business needs to achieve corporate goals

What we’re looking for:

  • 5+ years of experience in Product Marketing
  • Deep understanding of B2B marketing and sales technology competitive landscape
  • SaaS product marketing, product management, or GTM experience required
  • Proven ability to convert complex ideas and quantitative data into simple messages and story narratives (examples will be requested)
  • Comfortable presenting to large groups – both internally and externally
  • Proven ability to collaborate with and influence cross-functional teams
  • Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development
  • Experience analyzing product, customer, competitive intelligence, market dynamics and opportunities
  • Account-Based Marketing, Marketing Automation, Customer Experience, or CRM experience preferred

Benefits: 

Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, flexible vacation policy and 401K. Due to the COVID pandemic, the Demandbase offices are closed for the foreseeable future. When the office reopens, we also offer commuter benefits, free snacks, catered lunch every Friday, chair massages, weekly yoga and much more! 

About Demandbase:

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce and others rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500 and named a Gartner Cool Vendor for Tech Go-To Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Demandbase are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.