Demandbase is the pioneer in SaaS-based B2B marketing technology, and we’re growing! We’re in a phase of pre-IPO growth and building the team that will take us to the next level. If you thrive on innovation and working with the best in industry, you’re probably a good fit for us.
As a company, we’re as committed to growing careers as we are to building world-class B2B marketing technology, all while enjoying an unparalleled work-life balance. If you enjoy innovating and collaborating with highly intelligent, motivated people who are also pretty fun to hang out with, you’re probably a good fit for us.
We are currently looking for a Field Marketing Manager to join our Integrated Marketing Team to support in-territory marketing programs, specializing in ad tech. This position is responsible for building pipeline for the field sales team by planning, development and execution of the Field Marketing activities. The ideal candidate will have experience in B2B marketing across demand generation programs and event management. This role will report to the VP of ABM Strategy and will be based in our New York City office.
About the Team
The marketing team is made up of a variety of roles: demand generation, marketing automation, customer, product, content, partner and field marketing. This role will be an integral part of this team, taking broader programs into the territories for pipeline generation initiatives.
What you’ll be doing…
- Develop the regional field marketing plans to supports sales objectives and grow the Demandbase customer base in specific territories.
- Research, recommend and drive targeted marketing plans to bring together corporate programs, regional opportunities and partner activities, including but not limited to field events, press and analysis relations, establishing relationships with local marketing associations, and industry events/tradeshows.
- Work with Business Development to create a strategy for asserting Demandbase’s position in the ad tech space.
- Ensure effective and efficient two-way communication between Demandbase marketing and sales teams.
- Work cross-functionally to oversee the timely execution of the field marketing plan.
- Ensure all activities achieve Demandbase standards, adhere to current messaging and remain within budget.
- Liaison with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up.
- Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
What we’re looking for…
- Minimum 5 years’ experience in a field marketing programs role in an innovative technology company.
- Experience supporting a sales organization that has digital advertising product focus.
- Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer or prospect.
- Ability to think strategically and keep abreast of the latest B2B Marketing innovations.
- Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate.
- Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time.
- Ability to manage budgets and vendors.
- Excellent verbal, written and interpersonal communication skills.
- Experience using sales and marketing technologies such as SFDC, Analytics tools, and MAS (Eloqua
- Able to travel when required. Can be up to 25% of the time.
- Bachelor's Degree in Marketing preferred.
The Demandbase ABM Platform is the only comprehensive set of ABM solutions, Artificial Intelligence and patented technology purpose built for the account-based needs of B2B. This allows B2B companies to execute their marketing and sales efforts across the funnel to identify, attract, engage, and convert their target accounts and then measure the results. You can scale and grow your efforts with the leading ABM vendor instead of trying to patch everything together with multiple point solutions. The Demandbase ABM Platform allows customers to define their ABM strategies and initiatives and then take action from a single platform. It leverages unique B2B data sets, Artificial Intelligence and IP targeting technology, Real-Time Intent as well as ingesting our customers’ first party and CRM data in order to provide insights and initiate account activities. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Grainger, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. Demandbase was named a Best Place to Work by SF Business times in 2015, 2016, and 2017 and Glassdoor’s Top 10 Best Places to Work in 2016. For more information, please visit https://www.demandbase.com or follow the company on Twitter @Demandbase.
Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, flexible vacation policy, 401k, commuter benefits, free snacks, catered lunch every Friday, Pinot Noir Fridays, chair massages, weekly yoga and much more!