At Cypress, we’re on a mission to build an essential testing platform that makes automated testing delightful and effective. Cypress provides better, faster, and more reliable testing for anything that runs in a browser. Hundreds of thousands of developers and QA professionals use Cypress.io to write better code faster and release with confidence.

Cypress is currently used in over 90 countries by hundreds of thousands of developers across more than 30,000 organizations. Cypress has over 1,800 customers in more than 58 countries across 45 industries and includes marquee names like Atlassian, Crunchbase, GitHub, PayPal, and Slack.

The company was founded in 2015 and has raised $55M in capital to date, including a $40M Series B financing in November 2020, led by OpenView Partners, with participation from Bessemer Venture Partners, Battery Ventures, Sapphire Ventures and Stripes.co. 

**This position is eligible to be hired virtually within the US or locally in Atlanta, GA 


The Director of Community Marketing is responsible for managing and building a team and stellar strategy focused on supporting evangelists, committers, and open source projects. This person will own how our go-to-market strategy is executed through our community channels. These channels include our Cypress Ambassador program, meetups and events, and our owned community channels, including social accounts and community discussion channels like Discord. 

Cypress will rely on the Director of Community Marketing to be the expert on where Cypress users, customers, and fans gather online and how to best ensure or encourage accurate, educational, and on-brand messaging across those channels. The goal of this role is to build a team and function that helps our community expand in size and Cypress knowledge, ultimately becoming superfans of both the Cypress Test Runner and the Cypress Dashboard. 

During your first year your role will be broad and include:

  • Build a team and overarching strategy for Cypress Community Marketing
  • This will be a player/coach role until we scale the team further
  • Growing, nurturing, and leveraging the Cypress Ambassador program for scaled Cypress awareness and education.
  • Providing marketing and messaging support for Cypress/testing-focused speaking opportunities.
  • Owning Cypress’s community events strategy, ensuring cohesive, strategic product messaging and an on-brand experience.
  • Measuring and reporting on the success of community channels to drive Cypress awareness and trials of the Cypress Dashboard
  • Create and execute social media campaigns
  • Help the team create widely read content focused on users of Cypress

Talent Attributes - what we look for in all hires at Cypress

  • Self awareness: you seek to understand your own behaviors, actions, emotions and traits in an effort to continually improve and develop.
  • Collaboration: you work together towards a shared goal, not in service of individual needs.
  • Stage Appropriateness: you have experienced growth and scale and understand the impact it has on individual roles, decision making, prioritization and our vision.
  • Intrinsic Motivation: you are driven by an internal desire to achieve, succeed and contribute
  • Intellectual Curiosity & Agility: you have a perpetual need to learn new information, and with exposure to it you’re able to adopt and modify your thoughts, solutions and outcomes.

Role Attributes - what we are evaluating candidates for with this opportunity

  • Analysis: you are able to balance quantitative and qualitative data to inform decisions in both a reflective and predictive manner. 
  • Business Acumen: you drive initiatives from a strategic level through business goals and objectives. You create awareness in digging into the business details and by partnering closely with the organization.
  • Collaboration: you naturally embed yourself into the teams you work with and seek to become part of their organization.
  • Vulnerability: you create trust through vulnerability and honesty to form genuine relationships with employees built on transparency and advocacy. 
  • Innovation: you go beyond  “best practices” and discover new ways to solve challenges by diagnosing issues and gathering information. 
  • Communication; you value over-communication vs. under-communication. You make sure people are kept up to date on information, ensure everyone has a seat at the table and is heard. 
  • Project Management & Organization; must have structured and organized workflow, and ability to project manage lengthy projects with multiple deadlines and stakeholder needs.

Qualifications 

  • 8-10 years experience in a developer-focused marketing role or company
  • 3-5 years of direct management experience
  • A strong focus on event and social media execution is a plus
  • A strong desire to provide joy and delight with our brand
  • Creativity and a drive to not only do the job well but to have fun doing it
  • Deep knowledge of how to leverage marketing channels to distribute content and drive product trials
  • A passion for organization and detail orientation that ensures no task falls through the cracks
  • Experience organizing and executing high-impact events and sponsorships
  • Experience writing short form content (social posts, talk descriptions, emails/posts to customers/advocates
  • Ability to adapt to the voice and tone of the brand you’re representing

Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great addition, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

We are an inclusive employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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