Company Overview

Consumer Edge is a data-driven insights company targeting the global consumer. We provide key stakeholders across the investment (public and private) and corporate (mostly direct-to-consumer) landscapes with best-in-class data products and tools to enable enhanced strategic decision making. Via our data feeds, templates, and visualization tools, we deliver an unparalleled view into consumer spending behavior by fusing numerous privacy compliant data types across geographies. This allows for actionable insights driven by our near real-time market intelligence and benchmarking capabilities at the merchant level. 

Position Summary

Become Consumer Edge's (CE) 1st-ever Head of Marketing. Join a fast-growing global data insights business to build our marketing function and team from the ground up. Partner with our CEO, CRO and CPO to envision, design and execute on our marketing strategy across an expanding number of sales channels and geographies. You will have a "seat at the table" with the autonomy to architect a best-in-class SaaS marketing function. The business has been focused primarily on product and growth the last several years and has reached a point in its maturity where a robust Marketing team, with its encompassing functionalities, is instrumental for a rapidly growing organization. The VP of Marketing will have the opportunity to create profound impact that will be critical for the company’s continued success.

What You’ll Do:

  • Design and execute on a marketing vision and strategy across several domains, including Sales, Product, and Technology
  • Create and lead a strong in-class SaaS marketing function and program, supporting a variety of components such as (but not limited to) brand management, content marketing, website management, email marketing, social media, and campaign management
  • Utilize a metrics-driven approach to reach CE’s growth KPIs, and have a critical understanding into customer behavior, in order to help bring in new customers and improve customer retention
  • Manage the collaboration of marketing efforts across Product, Sales and HR/TA teams to establish an effective brand strategy that remains consistent for all of CE’s various clients
  • Partner with our Product teams to develop solutions around product/user difficulties or potential opportunities for improvement
  • Continual benchmarking and analysis, as well as competitive intelligence to stay on top of industry trends, technology, and marketing best practices to ensure the business is scaling efficiently
  • Effectively be able to advertise and articulate complex business concepts and products in a way that is easy to understand

What You’ll Have:

  • BA/BS Degree with 12+ years of marketing experience, with at least 4 years of strategic leadership marketing at a high growth startup/scale up work environment (Tech or SaaS companies a plus)
  • Strong leadership skills with proven Success in building, managing, and developing a high-performing marketing function and team
  • Robust vision of various marketing strategies, tools and concepts to aid in company scalability
  • Strong collaborative and teaming-oriented mindset; ability to work effectively with internal team and cross-functionally with various stakeholders in understanding marketing and branding needs for all areas of the business
  • Knowledge, self-sufficiency, and experience in building brand campaigns to help drive sales pipelines
  • Technical competency and utilization of metrics to help drive and deliver results
  • Experience owning and fostering Product Marketing, with demonstrated ability to articulate a roadmap and promote complex business concepts and products in a seamless manner
  • Comfortable working in a high-growth organization with multiple competing priorities and being comfortable with ambiguity and ever-changing demands
  • Top-level innovative & critical thinking, strong written & verbal communication, and project management skills
  • Results-driven and solution-oriented, with strong business acumen
  • Desire to make a long-term impact and evolve within the company
  • Trustworthy, shows good judgement, motivated by the company’s products and goals

What We Have:

  • Competitive Salary 
  • Equity
  • Remote work flexibility (option to go into CE’s Midtown Manhattan office)
  • 401k with employer match
  • Flexible vacation and unlimited sick days
  • Paid family leave 
  • An incredible product & powerful data that “wows” clients 
  • Great people: surround yourself with a team of people with a shared vision & focus, drive, a passion for CE’s customers, and camaraderie
  • Career growth opportunities 

 

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