We’re scaling our go-to-market functions at Censys and looking for someone to own our demand generation scope at Censys! As our first Demand Generation Manager, you will be responsible for creating, executing, measuring and optimizing campaigns targeted at Censys’ buyer personas for the purpose of generating Marketing Qualified Leads (MQL’s) that ultimately convert to customers.
Reporting to the VP of Marketing, you’ll design and execute demand generation marketing programs to engage and influence target personas, as well as work closely with subject matter experts across Censys to support a successful content cadence and campaign production. Because this is the first demand generation hire for us, you’ll have the opportunity to get processes and build on the foundation of our existing systems, but also be able to run experiments and continuously improve the quantity and quality of leads across organic and paid channels.
What you’ll do:
Own all metrics, reporting, and analysis for lead generation through marketing automation platforms such as Hubspot and Salesforce, and make recommendations for optimization
Execute campaigns within the Censys marketing database to convert contacts across the sales funnel, re-engage with aging leads, and nurture all prospects
Distribute content across various promotional channels (email, social media, advertising, website, etc.)
Convert targeted prospects through calls-to-action, landing pages, and content offers
Establish and manage pay-per-click (PPC) and social media ad campaigns that generate high quality leads
Support in managing the marketing budget and spend on demand generation
Collaborate with the product and sales teams to build programs that support sales enablement
What you’ll bring:
Bachelor’s degree in Communications, Marketing, another related field, or combined experience
2+ years of marketing experience, specifically working on data-driven demand generation digital marketing programs with direct responsibility for program results
Experience working with CRM tools for B2B (HubSpot preferred)
Demonstrated success running marketing programs that combine email marketing, direct response ads, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting
Analytical mindset and enjoys uses data to deliver insights, drive strategy and focus activities
Collaborative nature, strong attention to detail, excellent communication skills
Note on remote: We are headquartered in Ann Arbor, Michigan, but open to hiring this role remote!
Censys is committed to diverse hiring practices and creating an inclusive environment for people from all backgrounds. We are a proud Equal Opportunity Employer.