For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. 

The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.

About the Role

The Business Development Representative (BDR) will play a critical role in driving the growth of BrainPOP’s customer base. As an outbound BDR, you will be responsible for supporting the Sales and Success teams in identifying and qualifying new, cross sell, and expansion business opportunities and scheduling key renewal meetings. Your outbound efforts will directly contribute to our sales pipeline and overall revenue growth.

In this Role You Will

  • Conduct outbound prospecting calls and emails to identify new, cross sell, renewal & expansion business opportunities 
  • In partnership with the Director of Rep Readiness, identify strategic targets, develop and execute targeted outreach strategies; this outreach to include cold calling, emailing, and social media engagement
  • Conduct initial discovery conversation to qualify opportunities based on predefined criteria and document BANT for our Sales/Success teams
  • Act as a trusted advisor, providing potential clients with information about our products and services
  • Schedule and coordinate meetings and brief product demonstrations for the sales/success team
  • Document and track all lead qualification activity in Salesforce, our CRM system
  • Work closely with the sales, marketing, and product leadership teams to align strategies and ensure a cohesive approach to market penetration & campaign effectiveness, while providing the best customer experience
  • Stay informed about industry trends, competitor activities, and market developments.
  • Participate in regular training and development opportunities to enhance skills and knowledge.

You are

  • A adaptable self-starter with a great work ethic who isn’t afraid to roll up their sleeves with an ‘all-hands on deck’ mentality
  • Highly organized and detail-oriented, with the ability to manage multiple tasks and priorities.
  • Strong problem-solving skills and a proactive approach to addressing challenges.
  • A confident, persuasive communicator with the ability to build rapport quickly.
  • An engaged and proactive learner; motivated to learn new skills, concepts and interested in building subject mater expertise in EdTech
  • A willing team player with the time management and organizational skills to also work efficiently independently 
  • Looking to develop and grow at BrainPOP in our Sales or Success orgs
  • Excited to contribute to BrainPOP’s mission of empowering kids to shape the world around them and within them while learning about the K12 EdTech industry and the needs of teachers and school administrators.

On your resume

  • Bachelor’s degree in Business, Marketing, Communications, Education, or a related field preferred.
  • 1+ years of proven experience in a sales or business development role, preferably within the EdTech industry
  • An understanding of the education sector and familiarity with educational technologies a plus
  • Proficient in using CRM software (e.g., Salesforce, HighSpot) and other sales tools.

Location:

The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in-person component at our New York headquarters or other meeting locations. Based on the requirements of a specific role, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role.

We can employ individuals residing in the following approved hiring states:

  • Arizona
  • California
  • Connecticut
  • Florida
  • Georgia
  • Illinois
  • Massachusetts
  • Missouri
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas

 

#LI-ED1

#LI-DNI

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.
USA Pay Scale
$55,000—$60,000 USD

Life at BrainPOP

At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth.  

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.

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