As the Marketing Automation Manager at Beekeeper you will use your love of marketing processes to enable Beekeeper to optimize and scale marketing automation and operations globally.  With a global impact you will be responsible for the management, strategy, and execution of all the aspects of marketing automation and operations. You will maintain the integrations, build and execute all the marketing automation workflows, data enrichment process, and reports, ensuring the right messages reach the right audiences at the right time. 

We’re looking for specialists and who can help define what needs to be done and then execute it in an environment characterized by flexibility, data-driven curiosity, and teamwork.

Your Responsibilities

  • Marketing Automation:
    • Create a new framework to identify marketing qualified leads and enrich data properly
    • Develop and execute cross channel lead nurturing and remarking strategy to cover and map the entire customer journey with: emails, webinars, retargeting, conversational bot, custom popups, etc.
    • Execute successful global and regional campaigns to maximise ROI and Customer Lifetime Value using our marketing automation stack
  • Hubspot:
    • Serve as the Hubspot (or similar tool) Admin to manage support and technical issues
    • Maintain the marketing automation processes, procedures, programs, technical processes, and workflows between Hubspot and Salesforce
  • Process Improvement:
    • Analyze, monitor and report on KPI related to marketing automation and campaign performance 
    • Improve the sync between the different tools and optimize lead scoring, routing, automation and CRM alignment.
    • Be an expert on the latest trends, seek out industry best practices, and proactively incorporate relevant ideas and create regular growth marketing experiments
  • Collaboration:
    • Collaborate with marketing, sales and leadership to develop coordinated, enterprise-wide marketing automation strategy together with the Digital Manager
    • Negotiate with multiple stakeholders (Sales, Content, etc) on multiple levels (Managers, Directors, Peers).
    • Support in the creation of digital assets including email, landing page, conversational bots, calls to action and other splits tests

What we look for in you

  • Education: Bachelors of Digital Marketing, Business, Computer Science or Communication
  • 5+ years of experience in digital marketing (B2B preferred)
  • 3+ years working in marketing automation automation (Hubspot preferred) and integration with CRM systems (Salesforce preferred)
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Process-oriented - both in following existing processes as well as creating new ones
  • Able to analyze quantitative and qualitative data to make strategic decisions.
  • Understanding of the sales pipeline and inbound methodology from lead to bookings and very familiar with marketing contribution to this pipeline
  • Problem-solving maven, excellent troubleshooting and organizational skills, ability to think strategically while implementing fast and keeping it simple
  • Languages: excellent communication skills in English (mandatory) and German fluency (strongly preferred)

Bonus Points

  • Ability to manage other digital tools and technologies: Drift, Google Analytics, Zapier, Scripts, HTML, CSS
  • Knowledge of the B2B SaaS industry
  • We love founders and an entrepreneurial mindset.
  • Digital Marketing Certifications and Courses  (Google, Salesforce, Hubspot, Marketo)

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Beekeeper are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.