As a Product Marketing Manager you will be the biggest product ambassador at Beekeeper. You will be responsible for representing the customers in all product conversations, while promoting our product and features to internal and external stakeholders – to our internal sales and customer success teams, as well as our customers and users. You will combine your deep knowledge of our customers needs with a thorough understanding of our product and of the competitive landscape to develop our product positioning. Leveraging your copywriting skills, you will collaborate with the content and field marketing team to develop strong collateral to enable our customer facing teams to successfully and consistently promote our product in the market.

Your Responsibilities

  • Plan and execute the go-to-market of large product launches, with a focus on the DACH market. Brief all internal stakeholders that will be working on the promotional campaign and project manage the progress of all activities.
  • Have a deep knowledge of who our customers and prospects in DACH are and what makes them interested in a product like Beekeeper. Continuously refine this understanding and represent the customer during all stages of the product development process
  • Maintain our competitor intelligence: keep up to date with the movements of top competitors, advise product managers where relevant and maintain our internal competitor intelligence materials
  • Combine the knowledge above to establish and continuously refine our product or feature positioning. Use your copywriting skills to refine the product presentation on the website and sales materials
  • Be the product advocate with marketing, sales and customer success. Be the go-to person for all product questions and ensure our commercial teams understand and correctly represent our product

What we look for in you

  • Excellent verbal and written German and English Language Skills
  • 3+ years of relevant work experience
  • Strong German copywriting skills, experience writing compelling messages and taglines
  • Experience developing short and long copy for web and sales materials
  • Time & task management skills and ability to work with multiple stakeholders
  • Solid understanding of SaaS products
  • Entrepreneurial thinking and exceptional analytical skills
  • Self-motivated and driven to exceed targets
  • Bachelor's degree

Bonus Points

  • Project management experience

 

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