The Senior Marketing Programs Specialist will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Director, Marketing Programs, this individual will drive marketing programs activities for the North American region, the largest region for the company. In this role, you will plan and execute digital demand generation and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is self-motivated with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment with multiple projects and tight deadlines. They also understand how to invest marketing budget to maximize results, and are a skilled leader and mentor while also a highly effective hands-on executor.

Who is Acquia?  We are the open source digital experience company. We help the world's most ambitious brands create customer moments that matter.  You’ve already seen us and might not have known it when you went to the City of Boston, Wilsons, Olympics, World Cup, Super Bowl or Oscars websites.  At Acquia we believe in the power of community. We live by our “core DNA”, which injects creativity, commitment, integrity, and enjoyment into everything we do.  Our core DNA celebrates how every Acquia, including you, can be a unique contributor.

 

What will you do? Key responsibilities:

  • Deliver Go-to-Market strategy and compelling organic and paid marketing programs that achieve North American MQL, pipeline and ARR targets, and maximize marketing ROI

  • Identify and address target industry, persona, and market segments, buyers, and buying cycles

  • Develop and execute an integrated mix of marketing tactics, including Paid Search, SEO, Retargeting, Email, Online Advertising, List Rental and CPL programs

  • Partner with Sales team to provide campaign enablement and education, as well as request campaign feedback from Sales managers to continuously improve campaigns

  • Write impactful content in support of demand generation activities and channels (e.g email, ad copy)

  • Collaborate with Content and Web team to build demand generation functions and content into the website driving conversion from visitors to MQLs

  • Track and report on demand generation performance metrics, using this data to continually optimize campaign performance and prioritize resources

  • Responsible for program-specific forecasting and management, as well as managing successful vendor relationships to deliver high-quality leads on time and cost-effectively

  • Identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities for the team

 

Are you qualified?

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related area.

  • 2+ years experience managing marketing programs / demand generation at a high growth B2B SaaS / software company

  • 2+ years relevant experience building, managing, and optimizing large-scale digital advertising programs (paid search/display/social media), with a proven track record of driving ROI for the business

  • Experience in writing, editing, and proofreading content targeted at digital marketing, IT, and developer audiences as part of demand generation activities

  • Excellent verbal and written communications skills

  • Experience in Marketing Automation (Marketo preferred) and CRM (Salesforce.com preferred) systems, as well as Google AdWords

  • Strong understanding of SEO and SEM practices, and how to optimize digital content and campaigns

  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities

  • Superior project management and organizational skills to execute complex campaigns, while also managing and motivating internal stakeholders  

  • Strong analytical and quantitative skills, including the ability to interpret and analyze performance data and use data to improve campaign performance

  • Exceptional attention to detail, ability to prioritize and multitask while driving results.

  • Excellent interpersonal skills, especially when dealing with vendors, customers, senior executives, sales teams and business partners.

  • A team player with a great sense of humor and creativity

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