ABOUT THE JOB
The ACLU seeks applicants for the full-time position of Associate Director, Donor Acquisition in the Development Department of the ACLU’s National office in New York, NY.
The ACLU’s passionate community of donors and activists is stronger than ever. The mission of the ACLU’s Development Department is to unlock the full potential of donors and the ACLU as partners in the creation of a more perfect union. We pursue our mission by building long-term donor relationships and organizational partnerships, by demonstrating impact in response to threats, by engaging donors how they wish to engage, by taking interest in our donors and facilitating personal action, by being accountable stewards of their funds, and by asking donors to consider giving the ACLU their full support.
Reporting to the Deputy Director, Donor Marketing & Production, the Associate Director, Donor Acquisition will be responsible for managing multi-channel acquisition investments to grow the ACLU’s file of low and mid-dollar donors. This position oversees the Manager, Donor Acquisition, and key internal and external partners who develop and implement acquisition campaigns across online and offline channels. They collaborate on the development of annual goals and budgets to achieve the ACLU’s aggressive growth and retention targets. They oversee expenses, ensuring that programs have the resources necessary to hit and exceed goals, recommending tactical changes as needed. A strong working knowledge of direct response marketing, data literacy, and experience collaborating with diverse teams to build a dynamic and successful acquisition program are essential for success in this position.
- Oversee the development of annual fundraising campaign plans, investments, and goals for new donor acquisition in existing and emerging channels
- Supervise the Manager, Donor Acquisition and key internal and external partners who develop and implement acquisition campaigns across online and offline channels to ensure deadlines and key deliverables for multi-channel acquisition plans are met
- Collaborate on the development of annual goals and budgets to achieve the ACLU’s aggressive growth and retention targets
- Monitor progress towards overall goals, KPIs, and long-term value projections for new donor audiences, and recommend testing strategies and investment mix
- Convene internal and external stakeholders for ongoing strategizing, planning and review of the acquisition program.
- Collaborate with Donor Upgrade, Retention, and Sustainer teams to develop second ask strategy for new to file donors to ensure optimal donor journey and best lifetime value
- Direct testing strategy to convert prospective donor audiences (existing non-donor supporters and new, unique audiences) via online and offline channels
- Serve as key relationship manager for list brokerage and management partner, approving acquisition list plans, monitoring owed balances, and approving list rental and exchange requests for higher value list segments
- Identify new models, cooperatives, and other list sources for audience diversification across channels, and negotiate contracts
- Monitor and optimize all existing acquisition efforts. Update scripts, provide quarterly briefings for callers, and work with list modeling partners to continually improve list performance
- Engage in special projects and other duties as assigned
- Center principles of equity, inclusion, and belonging in all work, embedding the values in program development, policy application, and organizational practices and processes
- Commitment to the mission of the ACLU
- Demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, disability and socio-economic circumstance
- Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts
- Strong command of fundraising KPIs, marketing tactics, and evolving market trends in direct marketing, preferably in a nonprofit context
- Robust experience developing and overseeing complex expense budgets
- Experience managing cross-department work and teams outside of formal reporting lines
- Vendor relationship management
- Familiarity with developing audience segmentation plans
- Experience overseeing and managing budgets
- Past management of donor acquisition and conversion campaigns
- Experience with c3 and c4 fundraising
- Staff supervisory experience
The annual salary for this position is $143,943 (Level E). This salary is reflective of a position based in New York, NY. This salary will be subject to a locality adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. Note that most of the salaries listed on our job postings reflect New York, NY salaries, where our National offices are headquartered.
ABOUT THE ACLU
The ACLU dares to create a more perfect union – beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.
For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.
Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.
The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.
The ACLU makes every effort to assure that its recruitment and employment provide all qualified persons, including persons with disabilities, with full opportunities for employment in all positions.
The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email email@example.com. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.
The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.