AccuWeather’s Marketing Team is looking to fill the position of Marketing Analytics Intern. The position will be up to 20 hours a week for 12 weeks and located in our headquarters in State College, Pennsylvania.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Provide campaign analytics support to the marketing team.
Support in planning and conducting primary research using quantitative and qualitative methods (e.g., surveys, focus groups, in-depth interviews, usability testing) to benefit internal clients in business development, product development, user experience, and brand marketing.
Conduct secondary research on key industry issues, consumer trends, and competitive activity in the weather category and digital media publisher space, using syndicated data sources.
Create PowerPoint presentations to bring data to life with illustrative charts/graphs and powerful headlines.
Current student working on undergraduate degree in Marketing or related field of study (e.g., business, psychology, sociology, communications).
Passionate about consumer insights research, marketing analytics, and/or competitive intelligence.
Have experience with, and enthusiasm for, qualitative research (focus groups, in-depth interviews) and quantitative methods (survey design, analysis, and statistics).
Highly analytical, detail-oriented, and a creative problem-solver.
Demonstrate excellent oral and written communications skills.
Enjoy working on cross-functional teams and under tight deadlines.
Be proficient in SPSS, Microsoft Excel, PowerPoint, and Word.
AccuWeather is proud to be an Equal Opportunity Employer