COMPANY 

AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through innovative digital media properties, such as AccuWeather.com and mobile, as well as Business solutions (AES), radio, television, newspapers, and the 24/7 AccuWeather Network.

Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™.  Further, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally.

 

SUMMARY

Who You Are The global product team at AccuWeather is seeking a Senior Analyst, Digital Analytics to support the way in which AccuWeather collects, reports and provides insights to the rest of the organization for our non-mobile and mobile applications.  This position is joining an expanding Analytics, Audience Development, and Consumer Insights team and will collaborate with digital product managers, business stakeholders and development teams across the organization to help implement and validate the digital data collection processes, document data capture methodologies and measurement strategies with help from the digital analytics and BI. team, leveraging a number of online tools, help interpret complex data and convey concise analysis and recommendations to stakeholders, you will also assist with monitoring KPI’s and trends to help drive tactical and strategic business decisions.  

To succeed in this role, you should have strong technical acumen, exceptional problem-solving capabilities and be extremely detail oriented.  This role is perfectly suited for someone with a passion for data, digital technologies and those interested in leveraging data and technology to improve the end users experience.   

Your day-to-day

  • Work with internal or external data partners to collect, organize, and connect various data sources, ranging from ad server data audience analytics data, performance marketing data, third-party revenue, off-platform revenue, etc.
  • Perform deep dive analysis into specific KPIs to understand the underlying influences
  • Interface regularly with partners and data team; proactively identify and resolve issues that arise including reporting discrepancies, data inaccuracies
  • Evaluate existing and develop new metrics, reports, and dashboards
  • Establish and maintain a process to govern and educate business teams around A/B testing and personalization
  • Maintain detailed documentation of analytics tools and measurement strategies
  • Leverage data visualization tools to curate reporting for cross-functional teams
  • Collaborate with product management teams and other key stakeholders to define and implement necessary requirements in order to properly report on relevant Key Performance Indicators (KPIs)
  • Provide digital asset tagging instructions for website and mobile app development teams

About you

  • Meticulously detailed. Data and Technology savvy
  • Passion for learning new tools and visualizing data outputs
  • A genuine interest and knowledge of the media and digital industry landscape
  • Be curious and globally oriented with pride for building successful products

 

RESPONSIBILITIES

  • Bachelor’s Degree in computer science, Information Systems, Technical Marketing or equivalent experience/training
  • 3+ years of experience using Google Analytics, or other industry-leading analytics tools and familiarity with web data, traffic from a site tagging and data collection perspective
  • Proficiency in SQL SQL / R / Python / BigQuery a plus
  • Familiarity with testing/personalization platforms (ie. Adobe Test & Target, Optimizely, Dynamic Yield)
  • Working knowledge of Data visualization dashboards (Looker, Domo, QlikView/QlikSense, Tableau, or any other BI tools)
  • Experience with data integration or ETL processing related projects
  • High level of attention to detail, quality, and effective oral and written communication skills, along with excellent follow-through
  • Understanding of digital/media/marketing data sources and metrics preferred: Digital (e.g. Web, Social, Display, Search etc.)
  • Willingness to learn and adapt to a changing environment
  • Experience in working with, managing and mentoring teams preferred
  • A genuine interest and knowledge of the media and digital industry landscape

 

We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws.  We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.

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