Sr. Manager, Demand Generation

Sr. Manager, Demand Generation is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). 

If you are looking to power charge your career, while working in an organization that truly focuses on our employee experience, Acceleration Partners may be the right place for you. We’ve won Inc. Magazine’s “Best Workplaces” award multiple years running, Entrepreneur’s “Top Company Culture” award, Digiday’s “Most Committed to Worklife Balance” award, and our team’s talent has been recognized in industry awards too numerous to count. Our business and our team are growing exponentially, and we are looking for someone who can help drive us to the next stage of scale and performance.

As Sr. Manager, Demand Generation, you will be responsible for developing campaign and media strategy to build demand in our key priority audiences. This role entails developing and leading the goal-oriented strategy for your demand programs; orchestrating planning, execution, and ongoing data-driven optimization to meet a marketing contribution and revenue target; and working with a team of functional stakeholders across the organization. This role has a high level of ownership and accountability, and there is a strong opportunity for growth for the right candidate.


  • Develop Campaign/Program Strategy and define KPIs to measure success
  • Drive all lead generation activity, and take accountability for conversion rates and results
  • Activate against plans, using a data driven, multi-channel approach
  • Drive our Digital Marketing- Paid Advertising (Search, Social, Content Syndication, Display, Retargeting, etc), and oversee agency partners
  • Help manage and grow organic search visibility. Provide input, support, and direction to relevant team members in web and content
  • Bring a quantitative growth mentality to the team. Take ownership of the testing and iteration process to push the organization to learn more, and faster
  • Assess impact of different media types/partners and recommend strategies/contribute to media plan.
  • Develop Audience strategy, and work in partnership with Marketing Operations to build, test, and optimize segmentation
  • Provide analysis and insights, measurement and reporting, and communication with recommendations to Senior Leadership.


  • 5-7 years’ experience working in B2B demand generation.
  • Expertise in translating business goals into strategic actionable, and measurable campaigns
  • Experience collaborating with content marketing, creative teams, and sales
  • Experience with MAPs, Marketo strongly preferred
  • Strong knowledge of digital marketing disciplines (Affiliates, SEO, Email, Paid Social, Content Syndication, Display.) and expertise in the digital advertising landscape, including search marketing, social advertising, retargeting strategies, and audience targeting, including custom audiences
  • Strong knowledge of website analytics practices (Google Analytics and ideally Google Tag Manager and Google Data Studio)
  • Experience with A/B testing for ad copy and landing pages, including the use of third-party tools
  • Strength in digital analytics with a proven track record of using data to enhance marketing strategies
  • Understanding of attribution and tracking in advertising and through MAP/CRM
  • Strong project management skills, the ability to prioritize, be detail oriented and meet deadlines
  • Exceptional written and verbal communication skills


Acceleration Partners is the premier global partner marketing agency. By focusing on Better People, Better Processes and Better Performance, our team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world.

A trusted agency partner to leading brands, our team of seasoned marketers and industry experts help companies build meaningful, lasting, performance-based relationships with strategic partners.

Acceleration Partners has received several prestigious awards and accolades for both our client services and culture, including “Best Agency” (International Performance Marketing Awards), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), “Most Committed to Work-Life Balance” (Digiday).

Some of our clients include adidas, Hotwire, LinkedIn, Redbubble, Reebok and StubHub

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. 







Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Acceleration Partners are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.