Zócalo Group is looking for a dynamic Director Strategy & Planning to join our Chicago office. This individual will work closely with our integrated agency team to influence and augment the social channel and content strategy for industry-leading client brands by being the voice for the customer. We are looking for a strategic leader, critical thinker and insight and channel expert who can help to develop compelling, cutting-edge digital and social programs.

Responsibilities:

  • Lead the creation of the digital/social marketing communication strategy, including targeting the right audience as well as setting the tone and message
  • Analyze a range of information in great detail, including demographics, socio-economics and the market for the client's product
  • Ability to sift through much data to identify and bring to life unique insights that ground strategy and creative planning
  • Lead cross-functional team to analyze and recommend best channels to meet agreed-upon objectives
  • Partner with the creative and account directors to develop creative briefs and ensure that the creative work fits the brand and is strategically focused
  • Provide comprehensive strategic counsel to clients through a deep understanding of the digital/social space, their customers and competitive landscape
  • Understand and leverage research from in-house or outside organizations to inform digital, social and content strategies
  • In addition to leading planning, champion and educate the Zócalo Team in strategic planning process
  • Identify opportunities that generate incremental business with existing clients based on their business objectives and current digital/social trends
  • Partner with Business Development and Client Services to pitch new business efforts and lead presentations
  • Build, lead, and develop an engaged junior team
  • Represent the agency as a thought leader through speaking engagements and other visibility activities

Qualifications:

  • Minimum of 10 years of brand planning experience in marketing and communications with strong digital focus; several years of agency experience & client counsel is preferred
  • At least 3 years of experience managing a team in an agency preferred
  • Bachelor’s degree in communications, public relations, marketing or related field; advanced degree preferred 
  • Experience with using social media to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
  • Adept at explaining and applying social and digital concepts to clients - and then implementing them successfully
  • Solid grasp of social, digital, word-of-mouth marketing and online analytics
  • Ability to translate digital and social trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
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