About Zilingo

Zilingo is making the fashion supply chain Fair, Connected and Transparent using Technology, Data and Financial Services. We are working to improve the entire supply chain for fashion, from the cotton farm to the closet. Our business model has three main pillars: Commerce, Services and Sustainability. 

  • Commerce. We operate a global technology-enabled sourcing business, and the largest B2B marketplace for fashion in South and Southeast Asia, which connects yarn mills, fabric mills, factories, brands and merchants through a discovery and transaction platform.
  • Services (Saas, MaaS, Fintech). We develop and deploy Software as a Service to factories and brands to help improve operational efficiency; help brands and factories enhance branding Marketing as a Service; and use technology to connect makers and merchants with access to working capital.
  • Sustainability. We provide brands with transparency into the sustainability of their supply chain. We also bring sustainable fabric and recycling to global brands, and are launching a Sustainability Fund which enables factories to improve sustainability with investment.

Responsibilities:

  • Own lead generation and inbound lead targets for the Zilingo Indonesia B2B business, across SMEs and large enterprise customers.
  • Maintain a highly optimised user acquisition and retention funnel and develop strategies to consistently hit CAC and revenue targets for the business.
  • Acquire and nurture strategic partnerships that can drive user acquisition at scale and increase awareness of the Zilingo brand (this could be with Trade Associations, Marketplaces, Consortiums and Government bodies).
  • Drive awareness and trust in the market for Zilingo through regular media interactions, thought leadership initiatives and community engagement.
  • Lead the conceptualisation, production and distribution of all content - across social media/messaging platforms, digital advertising, offline advertising, industry events, thought leadership initiatives, PR and the Zilingo Website. Also drive localisation of all regional campaigns to Indonesia.
  • Manage tracking and reporting of all key metrics against targets and lead the evolution of marketing strategies and marketing channel mix to improve business metrics Month on month.
  • Manage the growth and careers of a 10-20 member team. 

Must haves for this position:

  • Must have min 2-3 years of experience leading B2B marketing teams.
  • Deep understanding of B2B business in Indonesia especially in garment/textile, FMCG or electronics.
  • Strong network in B2B market (SMEs, media, banks, telecommunications, marketing agencies, and others) and textile/garment industry (manufacturers, suppliers, brands).
  • Creative thinker and problem solver – enjoys generating innovative ideas and solutions, devising new and exciting ways to engage audiences.
  • Excellent time management - able to stay calm under pressure whilst working quickly and delivering to tight deadlines.
  • Will drive projects independently and take responsibility readily.
  • This role requires you to be a jack of all trades - you need to love Marketing and growth hacking and you need to be a hustler who can get stuff done, in an error-free, data-driven manner - comfortable with MS Excel and data analysis and able to take data-driven decisions.
  • P&L strategy understanding is a plus.
  • Experience in creating offline (trade shows, manufacturer events and others) and online (webinar, live chat and others) events.
  • Excellent negotiator who can close deals.
  • Ready to work on new, previously untested initiatives and is not deterred by failure.
  • Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment.
  • Well versed with the latest trends, styles and updates in the fashion world.
  • Indonesian citizen.

 

Requirements & Qualifications

  • Must have min 2-3 years of experience leading B2B marketing teams.
  • Deep understanding of B2B business in Indonesia especially in garment/textile, FMCG or electronics.
  • Strong network in B2B market (SMEs, media, banks, telecommunications, marketing agencies, and others) and textile/garment industry (manufacturers, suppliers, brands).
  • Creative thinker and problem solver – enjoys generating innovative ideas and solutions, devising new and exciting ways to engage audiences.
  • Excellent time management - able to stay calm under pressure whilst working quickly and delivering to tight deadlines.
  • Will drive projects independently and take responsibility readily.
  • This role requires you to be a jack of all trades - you need to love Marketing and growth hacking and you need to be a hustler who can get stuff done, in an error-free, data-driven manner - comfortable with MS Excel and data analysis and able to take data-driven decisions.
  • P&L strategy understanding is a plus.
  • Experience in creating offline (trade shows, manufacturer events and others) and online (webinar, live chat and others) events.
  • Excellent negotiator who can close deals.
  • Ready to work on new, previously untested initiatives and is not deterred by failure.
  • Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment.
  • Well versed with the latest trends, styles and updates in the fashion world.

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