ABOUT ZERO TO THREE

Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society with the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at zerotothree.org.

OUR COMMITMENT TO DIVERSITY

ZERO TO THREE is proud to be an equal-opportunity employer committed to inclusive hiring, advancement, and professional development. It is dedicated to diversity in its work, its staff, and community partners. This is an exceptional opportunity for a professional who shares our commitment to diversity, equity, and inclusion and supports our mission to enhance outcomes for all children.

SUMMARY

You have a passion for thinking outside of the box to create fresh and bold marketing strategies. Come join our team! We’re looking for a detail-oriented, results-driven Marketing Manager. In this role, you will lead the development of integrated marketing campaigns to increase brand awareness, generate qualified leads and boost sales for ZERO TO THREE’s early childhood professional development products and services, including the LEARN signature event series, training, membership, virtual events, and bookstore. You will be responsible for creating digital content and collateral, conducting customer and competitor research, product positioning and messaging.

ESSENTIAL RESPONSIBILITIES

Develop an annual marketing strategy and roadmap for ZTT’s professional development products and services, including the LEARN signature event series, training, membership, virtual events, and bookstore
Collaborate with Sr. Marketing Specialist and Communications team to develop integrated marketing campaigns for product and service offerings
Provide campaign performance reports and analysis; Communicate key metrics/outcomes and implement timely optimizations to drive results
Collaborates with subject matter experts and content leads to concept and produce sales tools and marketing collateral
Work closely with Sr. Marketing Specialist to write and produce content marketing assets and ensure coordination of all marketing and communications activities across the Product and Innovation division
Write and edit presentations, talking points for sales and leadership teams
Coordinate with Media Manager to conduct media outreach on key issues related to the early childhood professional field

ESSENTIAL SKILLS & EXPERIENCE

Minimum of 7+ years of related experience with proven track record developing strategic marketing plans and managing implementation
Strong analytical skills with experience using data and metrics to measure impact and inform marketing strategy
Exceptional writer adept at producing creative and compelling digital content and sales collateral (portfolio required)
Strong project management skills, with a keen eye for detail
Experience with Salesforce and marketing automation platforms such as Salesforce Marketing Cloud/Pardot.
Experience with A/B. multivariate testing, analytics platforms and personalization tools
Proficiency with Google marketing products including AdWords, Analytics and Search Console
Prior association or nonprofit experience preferred
Spanish fluency a plus

ESSENTIAL QUALITIES

Encourages and practices critical thinking
Is self-reflective and empathic
Recognizes the influence of workplace relationships on outcomes and results
Maintains a respectful and accepting approach to others
Awareness of the influence of the larger context on individual behavior
Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization

EDUCATION

Bachelor’s degree (B.A.) in marketing, communications, digital marketing, advertising or related field. Portfolio required.

COMPENSATION & BENEFITS

This position's salary is estimated to be low $90,000s to mid $110,000s depending on experience, geo-location, budget, and other comparable and similarly scoped internal positions. In addition to salary, ZERO TO THREE offers a comprehensive benefits package including medical, dental, vision, HRA, retirement contributions, generous leave benefits and more.

PHYSICAL REQUIREMENTS

While performing the responsibilities of the job, the employee is frequently required to use finger dexterity and sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. Also, they may need to remain seated for extended periods, can perform repetitive motions, and reach for objects. An employee is frequently required to hold a writing instrument, communicate verbally, and hear well enough to detect nuances and receive detailed information. They may be required to grasp objects, push, and pull objects, bend, stand, walk, squat, or kneel. Vision abilities required by this job include close vision for data preparation or analysis, and expansive reading. May need to lift up to 30 pounds.

WORKING CONDITIONS

The work conditions described here are representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent, and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home environment. When travel is expected, the incumbent will be exposed to outside environmental conditions during those times.

ZERO TO THREE is proud to be an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

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I understand that the completion of this application is not an offer or guarantee of my employment. I further understand that any employment I might be offered by ZERO TO THREE ("ZTT") is at-will and that either I or ZTT can terminate that employment at any time with or without notice for any or no reason, and that no agreement to the contrary will be recognized by ZTT unless made in writing and signed by its Executive Director. I certify that all statements contained within this application are true and complete to the best of my knowledge and I understand that knowingly misrepresenting or omitting facts called for herein will be sufficient cause of cancellation of consideration of employment or dismissal from ZTT's service if I have been employed. I authorize ZTT to investigate all information contained in this application, and I authorize all persons, institutions, organizations, and companies to furnish all pertinent information known to them about me. I further authorize ZTT to conduct a criminal background check, child protective services check, education verification, drug screen and any other requirements imposed by specific contracts or government agencies. If I am offered employment by ZTT, I understand that I will be required to complete an orientation and adjustment period of employment. I further understand that if I work in a particular State or on a specific contract, I may be required to sign an Employee Assurance of Confidentiality, an Authorization for Release of Information, a Warning Notice Regarding Data Confidentiality, and other Statements and that any and all information obtained about me may be released to such clients. I further agree and understand that if I am offered employment by ZTT, upon separation of employment, I will return to ZTT all property issued to me or will allow the value of the same to be deducted from my wages, as permitted by law.” *

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