As the Zeplin crew, we’re building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them.

About the Role

As a Content Strategist at Zeplin, you will have the opportunity to experiment with creating new types of content for a tech-savvy, creative audience and work closely with the Director of Content Marketing in shaping Zeplin’s overall content marketing strategy and editorial calendar. You will play a direct role in growing Zeplin’s presence as a subject matter expert in the emerging field of DesignOps.
 

Responsibilities

  • Drive growth and engagement with users by creating compelling content through website, blog, white papers, emails and more
  • Work cross functionally with Product Marketing, Growth, Community, and Design on content ideation & planning
  • Manage blog calendar & content performance metrics
  • Provide ad-hoc copyediting services, ensuring copy is on-message, informative, engaging, audience appropriate and strategically delivered
  • Be the steward of Zeplin's external voice and tone
  • Work closely with Zepliners to thoroughly understand and communicate our core value proposition
 

Requirements

  • Ability to rapidly produce concise, crisp, and friendly copy 
  • Proven experience in B2B SaaS products and creating multi-channel content to engage audiences, raise awareness, and generate demand
  • Ability to juggle multiple workstreams, repurpose content for different channels, and meet deadlines
  • Passion for digesting complex and/or technical concepts and making them understandable, relatable, and fascinating
  • Experience using design thinking and key performance indicators 
  • Comfortable explaining your work and excited to participate in constructive critiques. You always manage to find the better way to turn a phrase. 
  • Advanced understanding of SEO and content optimization
  • Proactive, clear, and thoughtful in your communication with team members and stakeholders
  • Your writing doesn’t feel like marketing collateral

Preferred 

  • Experience in designing data and complex concepts into concise visualizations
  • Proficiency in design tools (Sketch, Figma, Photoshop, Illustrator, or similar)
  • Proficiency in CMS (Sanity) and marketing automation (Hubspot) tools

 

Location Note: We are open to fully remote employees who live in our approved states: California, New York, New Jersey, Illinois, and Texas.

About Zeplin
 
Zeplin is a connected space for product teams to share designs, generate specs, assets, and code snippets. We’ve reached over 4 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft, and many more in just six years. We’re a Y Combinator startup backed by notable investors like Elad Gil, Mike Maples, Kevin Hale. We’re a small, distributed crew with offices in San Francisco, Istanbul, and London, UK.

Zeplin started as one piece of the product development cycle. And now designers and engineers interact at every point, from idea to production. Our goal is to help with all the issues that product teams might face in this process.

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