As the Zeplin crew, we’re building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them.

About the Role

You’ll build the Integrated Marketing function at Zeplin. Reporting to our CMO, the Sr. Integrated Marketing Manager will work across product marketing, content, community & growth to plan and execute marketing campaigns and programs.  The marketing crew is growing quickly at Zeplin and its the perfect time for a strong marketing leader to establish an integrated approach across messaging, content and planning to ensure we meet our goals. This is an opportunity for someone who excels at team collaboration, project management and messaging/brand stewardship. The ideal candidate is adept at thinking both strategically and tactically to move work forward. This is a key role on the Zeplin marketing crew and will contribute directly to Zeplin’s growth.
 

Responsibilities

  • Build & own the master campaign calendar across paid & owned channels, including key product launches
  • Drive campaign planning including tracking key tasks, dependencies, resources and timelines
  • Work with our design team to support the development of new creative and iteration as we test and learn
  • Lead regular campaign rhythm with stakeholders to ensure progress including stand-ups, tracking action items, reporting and escalating when needed
  • Review campaign content to ensure it is “on message” and creative assets are “on brand”
  • Work with CMO and Zeplin leadership team on annual planning and metrics  
 

Key Requirements

  • 6+ yrs experience in Marketing, Operations, Strategy Consulting, Business Operations, ideally in B2B SaaS 
  • Proficiency in building and managing cross group projects and work-back schedules
  • Ability to lead others and drive work-streams to completion, providing support as needed 
  • Experience in launching products and working with messaging frameworks and creative briefs
  • Strong attention to detail and ability to work with data
  • Extra points if you think designing and building apps is cool
 
About Zeplin
 
Zeplin is a connected space for product teams where they can share designs, generate specs, assets and code snippets. In just 5 years, we’ve reached over 4 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft and many many more. We’re a Y Combinator startup, also backed by amazing investors like Elad Gil, Mike Maples, Kevin Hale. We’re a small, distributed crew with offices in San Francisco, Istanbul and London, UK.
 
Zeplin started at one small piece of the product development cycle. In fact, designers and engineers interact at every single point from idea, all the way to production. Our goal is to help with all the issues that a product team might face in this process.

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