As the Zeplin crew, we’re building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them.

About the Lead Content Strategist Role

The person in this role will lead the content strategy at Zeplin including managing & building the content team. It’s an exciting period in Zeplin’s growth journey and we are looking for an awesome content marketing leader to support and scale our growth. Product designers & developers are a highly collaborative community and in order to reach them, we need to provide relevant and high quality content that they will use & share. This person will manage own the end to end content marketing strategy including content campaigns, owned social and editorial calendar.


  • Build and execute the content marketing strategy at Zeplin to generate compelling content which will increase awareness, acquisition, monetization & retention   
  • Develop a strong understanding of our target persona’s and produce a range of through-funnel assets, ranging from email, blog posts, white papers, case studies and thought leadership content to support marketing crew goals and metrics.
  • Measure performance of content assets, drive learnings & insights that can be used to increase the value of future content investments
  • Work closely with SEO, Product Marketing and Growth Marketing to align investments
  • Build the content marketing engine at Zeplin & have fun in the process!

Key Requirements

  • Minimum 8 years work experience, minimum 6 years as a content writer with a track record of creating successful content strategies
  • Experience in B2B content with strong understanding of paid and organic channels 
  • Excellent command of the English language, grammar & editing
  • Motivated to tell great stories and helping users gain value from content
  • A love of writing and producing content assets 
  • A passion for design, makers & creators is a plus
About Zeplin
Zeplin is a connected space for product teams where they can share designs, generate specs, assets and code snippets. In just 5 years, we’ve reached over 4 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft and many many more. We’re a Y Combinator startup, also backed by amazing investors like Elad Gil, Mike Maples, Kevin Hale. We’re a small, distributed crew with offices in San Francisco, Istanbul and London, UK.
Zeplin started at one small piece of the product development cycle. In fact, designers and engineers interact at every single point from idea, all the way to production. Our goal is to help with all the issues that a product team might face in this process.

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