As the Zeplin crew, we’re building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them.

Sr. Product Marketing Manager

Help product teams deliver on the promise of design with Zeplin! As one of our first Product Marketing Managers, you'll connect product value to our customers' needs! Building upon the strong product-market fit that exists today, you'll lead our go-to-market strategy and execution to help take Zeplin to the next level in our self-serve business. You'll generate customer insights to help inform Zeplin's product strategy, drive our core messaging and positioning and work with our partner ecosystem to drive revenue & adoption.

Responsibilities

  • Develop a deep understanding of the needs of product designers & front end developers, including persona development and use case definitions
  • Define the positioning and messaging for Zeplin for these audiences, including differentiated value proposition
  • Partner closely with the Zeplin product & engineering crews to drive a shared understanding of customer needs & inform product roadmap
  • Develop and maintain our core messaging & content, including homepage, email campaigns & in-product prompts
  • Work with our ecosystem partners, like Adobe, Slack & Figma, to build coordinated marketing plans
  • Parter with the Growth crew to execute growth experiments across acquisition, monetization & retention

Requirements

  • 5+ years product marketing experience, including enterprise SaaS
  • Experience in defining differentiated positioning based upon customer insights & product truths
  • Strong writing & communication skills with experience in crafting compelling content
  • Customer-centric with expertise in working with partners & growth teams
  • Strategic and critical thinking balanced with tactical execution to drive impact
  • Background in marketing to product designer or front end developer audiences is a plus
  • Loves working with awesome people, wants to own the end-to-end function, and knows how to have fun!
About Zeplin
 
Zeplin is a connected space for product teams where they can share designs, generate specs, assets and code snippets. In just 5 years, we’ve reached over 4 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft and many many more. We’re a Y Combinator startup, also backed by amazing investors like Elad Gil, Mike Maples, Kevin Hale. We’re a small, distributed crew with offices in San Francisco, Istanbul and London, UK.
 
Zeplin started at one small piece of the product development cycle. In fact, designers and engineers interact at every single point from idea, all the way to production. Our goal is to help with all the issues that a product team might face in this process.

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