Hi there!

Zapier is looking for a strategic, data-driven and collaborative content marketer to join our growing Content and Communications Team as a team lead. 

The Zapier Blog covers small business, automation, productivity, and technology topics and receives more than 2 million pageviews each month from more than 1.5 million unique visitors. There is no sales team at Zapier, which means content is essential to growing revenue through self-service channels, and this role will be instrumental in taking Zapier’s growth to the next level.

The Manager, Content Marketing - Audience Growth is a new role within Zapier’s Content team. We’re looking for an experienced content marketer and team manager to lead a team of writers and editors. You'll help propel our content strategy by creating content that introduces people to Zapier and the world of automation. You will focus on driving qualified traffic by leading the creation of targeted role- and industry-focused content with an emphasis on content performance analysis, research, and optimizations to maximize the success of our content and distribution. 

If you’re interested in driving your content career at a fast-growing and profitable company, read on.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

  • You have 7+ years of content marketing experience, ideally in the technology industry. You know what high-quality content looks like, and have worked with internal and external writers and creators. You’ve owned the content creation process, have a point of view on content direction, and are comfortable collaborating with stakeholders for content assets such as blog posts, ebooks, reports, tutorials, infographics, and more. 
  • You have 3+ years of experience leading a team of content editors and writers. You have a track record of recruiting, hiring, and developing high-performance content teams. You can set, manage, and meet deadlines and establish priorities within your team and with collaborating teams.
  • You’re a proven content marketer. The ideal candidate has significant experience leading content marketing, distribution planning, and on-site optimizations, including managing a content calendar and driving content experiments.
  • You’re no stranger to SEO and SEM. You’re curious, experiment-driven, and love to propose and test new ideas to see what works. You’ll work closely with our SEO team to identify content and keyword opportunities that will drive qualified organic traffic and grow our organic search visibility among new personas.
  • You embrace an experimentation mindset. This person enjoys educating and mentoring other marketers in their areas of expertise and seeing their recommendations have an immediate impact on content performance. They’re motivated to explore and identify creative ways to grow Zapier’s reach. 
  • You rely on data to drive decisions and measure impact. We’re looking for someone with a strong grasp of content performance metrics, as well as familiarity with distribution channels across organic, email, paid media, and more. You use data to analyze and report on the effectiveness of top-of-funnel content, including traffic, engagement, and conversions.

Things You’ll Do

  • Manage and develop a team of editors and writers to help scale Zapier’s marketing reach and engagement
  • Guide and edit marketing content across a variety of formats, including blog content, email newsletters, landing pages, web copy, ebooks, webinars, thought leadership, and video scripts
  • Lead processes for content marketing production, including project management and assignments, brainstorming creative campaign tactics, and encouraging a continuous stream of creation, testing and learning. 
  • Partner with other teams such as Brand, Communications, Social Media, Community, Marketing Programs, Partnerships, Advertising, and Email to discuss content opportunities and optimize our distribution strategy.
  • Measure and track content performance and develop regular practices for sharing performance insights and best practices with the Content Team and partners
  • Research and write content briefs for articles that are informed by categorical trends and keyword research, establishing a process to optimize articles for search visibility and volume.
  • Work with the SEO team to provide data-driven recommendations for content optimization and creation to improve conversion, address keyword gaps and seize new opportunities
  • Conduct content audits alongside other content team leads and marketing partners to fill gaps and support marketing campaigns
  • Build a strong bench of freelancers to support our ambitious content marketing plans
  • Leverage our data analytics team and other user feedback to make insights-driven decisions about current and future approaches that will best serve to address our audience pain points. 

About Zapier

Since 2011, Zapier has been helping people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.

The Whole Package

Location: Americas

Compensation:

  • Competitive salary (we pay based on the norms of your country)
  • Great healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • Profit-sharing
  • 2 annual company retreats to awesome places
  • 14 weeks paid leave for new parents of biological or adopted children
  • Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
  • Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.
  • Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US, Canada, and UK-based employees.

How To Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Optional: Share anonymously some demographic information about yourself to help us better track trends related to the backgrounds of candidates interested in working at Zapier in order for us to build a team that represents the users at Zapier and the broader world population.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

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