Launched in 2014 at Imperial College London, Yoyo Wallet has become the UK’s fastest growing mobile wallet by expanding across hundreds of University and Corporate locations. In the process Yoyo has developed a unique platform that opens up a global opportunity to power seamless payment and loyalty experiences for retailers, developers and financial institutions across the world. Founded by Alain Falys and Michael Rolph, Yoyo has raised significant funding and built a team of energetic entrepreneurs who know how to get things done. With so much potential ahead, Yoyo is looking for a Content Manager to join our team.

If you are looking to join a fun, fast growing FinTech firm, keep reading. We were recently chosen by KPMG as one of 50 FinTechs to watch globally. Now in our 4th year, we are in over 40 UK universities, over 100 corporate locations and have a global presence with business in the US, Spain, Ireland and Singapore.

 
RESPONSIBILITIES:
  • Create and implement an effective communication strategy 
  • Help shape Yoyo’s tone of voice to reflect a B2B thought leadership position
  • Work closely with Yoyo's data to weave engaging and relevant stories
  • Establish a newsletter and cultivate a subscriber base as part of our top-of-the-funnel engagement
  • Track and report on appropriate metrics to improve effectiveness of content
  • Be an internal thought leader, keeping the company up-to-speed on market news and thought leadership
  • Work alongside wider the marketing team ensure a consistent and focused ‘lead gen’ approach
  • Opportunity to work and manage an external PR function 

KPIs

Content metrics (These will be defined collaboratively within the first few weeks)

  • Setting up and distributing a B2B regular newsletter mixing thought leadership, Yoyo updates, industry news
  • Cultivating a newsletter following and generating an agreed % uplift per quarter (number to be discussed)

REQUIREMENTS:

  • Minimum of 5 years marketing experience
  • A love of crafting copy
  • B2B thought leadership experience
  • A desire to step up and play a key role in the business
 
NICE TO HAVE:
  • Experience within the tech industries
  • A comfort working with and analysing data

 

WHAT YOU GET IN RETURN:

Working as part of an early stages company is challenging. It’s not all ping pong tables and free beer…..well sometimes it is! What you are willing to put into growing the company will determine not only our success, but yours.  If you are ready for this challenge then we promise:

  • Competitive Salary with health insurance and pension scheme
  • All the Apple equipment necessary to make sure you are able to do your role effectively
  • £100 monthly credit to your Yoyo Wallet account
  • Work in a collaborative, flexible, open-minded and flat organisation
  • Work on challenging real-world problems that you can take ownership of
  • Build something today and see it in people’s hands tomorrow
  • Great central London location and an AWESOME team!
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