Yousician aims to impact and enrich the lives of millions of people by enabling them to learn something new, promoting their wellbeing and using their time for something meaningful. Our job is to reimagine music education, so everyone can play. 

However, you don't need to be a musician to join Yousician. 

We’ve built an amazing team of creative, passionate, and independent people, all working together to help millions of people learn, play, reach their goals, and have fun. If you are looking for a rewarding career opportunity in a rapidly growing and changing scale up business, you’re in the right place!



Developing the largest and fastest-growing music education app in the world is a real challenge, but very rewarding.

As the Retention Marketing Manager, you will play a crucial role in our product’s success by inspiring millions of musicians on their journey of playing a musical instrument. You will get a chance to craft and execute a messaging strategy for the Yousician and GuitarTuna products loved by millions of users worldwide. You will have a big influence over the user experience and business outcomes. 

You will collaborate with product teams to understand and enhance the end to end user journey and create inspiring moments through push notifications and email messaging to improve user activation, engagement and retention. What’s more, you’ll have a unique chance to work on an incredibly meaningful product with a strong team of professionals. This role will allow you to build a world-class consumer product and elevate your career. 



  • Own the messaging strategies across our products and execution of push notification and email campaigns, and A/B tests.
  • Analyze, identify, and prioritize opportunities in product messaging campaigns to increase user activation, retention, and conversion to a subscription. 
  • Craft effective messaging across our products through strong copywriting independently and by working with a copywriter. 
  • Collaborate with product managers, product designers, engineers, product marketing, and many others to bring product experiences to life and towards a holistic user experience. 
  • Clearly communicate the messaging strategy and roadmap, experiment hypotheses and results throughout the organization and to the executive leadership. 
  • Continuously gather insights from user feedback, research, data, and A/B tests to understand the why behind user behavior and translate these findings into actions. 
  • Build an understanding of our users, why they come to Yousician and their journey from starting the app for the first time to learning their favorite songs and building a habit and how messaging would work best to bring them back. 



  • Experience in driving and executing messaging campaigns (push notifications and emails) in a technology-powered product.
  • Familiarity with any of the CRM tools e.g. Leanplum, Braze. 
  • Experience working across different channels.  
  • Copywriting skills in user interface copy, user education, marketing or transactional emails.
  • Demonstrated ability to deliver strong business outcomes through messaging experiments.
  • Strong ability to understand and solve customer problems. You can work effectively with product designers and PMs to understand problems of our users and find effective solutions to them through messaging. Ability to think holistically about the user experience.    
  • Strong analytical skills and ability to use data to inform decisions. You know how to successfully validate your hypotheses using data. Comfort with data and A/B testing frameworks.  
  • Strong communication and collaboration skills. 
  • Self-starter who can manage multiple projects across several teams in a fast-paced environment. 



  • You’ll have an opportunity to join one of the fastest-growing scale-ups in Helsinki, backed by the top VC’s and competing with the best education applications in the world 
  • You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
  • You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
  • You'll get a competitive compensation package - salary, crazy perks - and work in an awesome office in the heart of Helsinki.



Send us your application and CV (in English). Let's make the world a more musical place together! #rockon



Yousician is the largest and fastest growing music education company in the world, with millions of users worldwide. Headquartered in Helsinki, Finland with an office in New York, USA, Yousician develops high-tech interactive software for learning guitar, piano, bass, and ukulele. Yousician provides real-time feedback on how you’re playing, combining the addictive features of computer games with songs and exercises to make the learning process easy, fun and motivating. Yousician also develops the world's #1 guitar tuner app Guitar Tuna (iOS, Android) and has won numerous international business awards including WIRED’s hottest Finnish start-up, SXSW, Midem,, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. We're hiring, so come join an amazing team and help us make the world a more musical place! Today Yousician employs 140+ professionals from nearly 30 different nationalities and has an annual turnover of $50M+. 



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