Ready for a new challenge in 2025? If you’re a B2B field marketing pro with a track record of crafting strategies to hit annual revenue goals, we want to hear from you! YouGov is seeking a Marketing Manager for France to join our dynamic Field Marketing team. In this role, you’ll manage Brand Activation strategies with a focus on Account-Based Marketing, Partnerships, and Webinars. You'll be instrumental in boosting brand awareness, generating leads, and driving revenue growth in France, while enhancing marketing operations in the region.
Fluency in French (native level) and English is a must. To be eligible, you must be based in France, as we are unable to assist with visa or residence permit applications.
As a Marketing Manager, you’ll work from our Paris office at least three days a week, with flexibility on which days you choose.
This is a breakdown of what you will do (not all of it, just the important stuff):
- Increase awareness of YouGov’s brand and leading products & services across France using tactical marketing activities
- Take ownership of YouGov France’s events program, from meticulous planning and execution to comprehensive reporting and strategic optimization
- Play a pivotal role in developing and executing the Account-Based Marketing strategy in France to increase revenue and share of wallet
- Maintain and develop new media partnerships
- Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts
- Support the wider marketing team in launching, maintaining, and optimizing France’s content marketing program across 15 priority sectors, including reports, articles, and rankings
- Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness
- Represent French Field Marketing on a regional and global stage, developing internal positioning and driving advocacy throughout the business
These are the essentials you will need to get an interview:
- 3-5 years of B2B field marketing experience, with a focus on developing strategies to meet annual revenue targets
- Proven expertise in executing B2B social media campaigns, particularly on LinkedIn
- Strong copywriting skills in both English and French, with a portfolio to showcase your work
- Hands-on experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and Power BI)
- Ability to analyze data and extract actionable insights
- Excellent project management skills and a strong analytical mindset
- A degree in a marketing-related field
Behavioural competencies:
- Ability to work independently and as part of a team
- Proven experience collaborating with and influencing stakeholders across various departments
- Willingness to test new ideas and innovate
- Adaptable and comfortable navigating change
It would be great if you had these to, but we will support you if you do not:
- Proven success in managing events to drive measurable demand
- Expertise in developing and optimizing account-based marketing campaigns to acquire new clients
- Experience dealing with journalists
What can you expect when you become a YouGover?
- Enjoy 25 days of annual leave, plus public holidays, to recharge
- Celebrate your birthday with an extra day off on us
- Flexibility to work from a different location for up to 30 days a year
- As a thank you for your contribution, receive an extra day of leave to enjoy
- Get 10 RTT days if you work beyond 35 hours in a week within the same calendar year
- Boost your skills with an education allowance or a paid training course, funded through a government education levy
- Monthly meal vouchers for all permanent employees, whether remote or office-based
- YouGov covers 70% of your health insurance and that of your immediate dependents
Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
