Here’s a summary of the role:
Are you an experienced B2B Marketer with experience in sector marketing? Then join the DACH Field Marketing team at YouGov! Focussing on our FMCG & Retail offering, your responsibilities will include managing strategic Brand Activation with an emphasis on Content, Events, Partnerships, and Account-Based Marketing in the region. Your contribution will play a key role in driving brand awareness, lead generation, and revenue growth, enhancing marketing operations in the DACH region.
To be considered, you must be based in Germany, as we are unable to support you with any residency or visas. You must also be fluent in German and English languages.
This role offers flexibility, with the option to work in the office, hybrid, or fully remote.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
- Develop and drive thought leadership to position YouGov as a thought leader and trusted advisor in the FMCG & Retail space, with a focus on our FMCG & Retail offering
- Play a role in developing and executing the Account-Based Marketing strategy in DACH to increase revenue and share of wallet
- Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts
- Increase awareness of YouGov’s brand and leading products & services across the DACH region, one of our largest markets, and within our FMCG & Retail customers using tactical marketing activities.
- Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness
- Represent DACH Field Marketing, developing internal positioning and driving advocacy throughout the business
These are the essentials you’ll need to get an interview:
- 3-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets
- German native language skills, both spoken and written, and good command of English
- Experience collaborating with and influencing stakeholders across departments
- Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi)
- Ability to interpret data and derive actionable insights
- Strong project management and quantitative skills
It would be great if you had these to, but we’ll support you if you don’t:
- Proven success in managing in-person and digital events to drive measurable demand
- Expertise in developing and optimizing account-based marketing campaigns to acquire new clients
- Experience in the FMCG and/or retail industry
- Experience in managing PR activities
What can you expect when you become a YouGover?
- You get 27 days of annual leave per year to begin with (will increase with service up to 36 days per year). In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
- The DeutschlandTicket scheme which allows you to purchase public transport tickets all over Germany (usually €49 however through the company its €9)
- You will also have the option to work abroad for up to 30 days in a calendar year
- We’re big on learning, so all YouGovers have first-hand access to the vast number of courses available to help you develop your career.
- Employer contribution of 15% towards private pension or direct insurance (BAV).
Please note, applications and CVs should be sent in English.
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Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
