Wurl, LLC

Wurl leads the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Our market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl is owned by AppLovin, and is headquartered in Palo Alto, California.

Why Wurl?

We are ushering in the next era of ad-supported streaming services with advanced machine-learning technologies that deliver clear, actionable data on CTV performance—which is critical in order for content companies, streamers, and advertisers to reach their business and revenue goals.

We are:

Trusted. Wurl delivers the truth. We are aligned with our customers’ goals. Our analytics tell the real story, providing the full visibility and transparency you need to understand how your content is performing, how you’re monetizing it, and how to help you grow.

Innovative. Wurl seeks the answers to the problems facing the CTV industry. We’re constantly building new tools to help our partners distribute and monetize their content most efficiently and effectively.

Experienced. With over 10 years of experience in the CTV space, Wurl has been a primary driver of CTV growth from the beginning—and we are certain we can help you.

Helpful. CTV can be overwhelming, but we know how to set you up for success and will do everything in our power to make sure you achieve your goals.

We at Wurl want you to succeed. We’re all in this together, and our primary goal is to ensure that you reach the largest audiences possible while monetizing your content as effectively as possible.