Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. The Wrike platform is the digital workplace for the enterprise and partner of choice for 18,000 organizations and 2M+ users worldwide. Our mission is to enable Operational Excellence by bringing out the best in teams and connecting work with business results.
 
Wrike has been recognized as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500™ list for the last three years and has been named Leader in the Forrester Wave™ report for Collaborative Work Management Tools for the Enterprise in 2016 and 2018. In late 2018, Wrike joined the Vista Equity Partners’ portfolio of world-class technology companies to help fuel the company’s global growth.
 
Our US headquarters is in Downtown San Jose, California and we have several international offices, including our EMEA HQ in Dublin, Ireland, and our APAC HQ in Melbourne, Australia. Wrike has been named a “Top Workplace” by the Bay Area News Group for the last five years and has earned similar accolades from the San Diego Business Journal, San Francisco Business Times and the Silicon Valley Business Journal. 
 
We are guided by our three core values: Grow, Execute, and Collaborate. These values help us recruit the right talent to join our rapidly expanding team of 1,000+ Wrikers around the globe. It is important to us that each and every Wriker is not only eager to challenge themselves and knows how to get work done, but is an awesome addition to our company culture. We pride ourselves on our ability to attract, retain, and promote the very best talent.
 

About the Role

Wrike is looking for a Sr Director of PMM to lead our product marketing.  In this role, you will help drive both product strategy and product marketing with equal parts to our key markets including SMB, mid-market and enterprise companies.  The PMM team is responsible for understanding and communicating customer and market needs to the product organization to  help drive the product roadmap. In addition, the PMM owns go-to-market strategy driving the release calendar and communications strategy across the marketing and sales organizations. In this role, you will manage a team of 5-8 PMM who own various parts of our product and GTM. You will serve as a key member of the marketing leadership team working closely with our communications, demand gen, content and design teams.  Additionally, you will partner closely with the Product team in defining roadmap and strategizing on positioning, messaging and GTM. Other key cross-functional leads include the Sales team for sales enablement, the Customer Success Organization for customer insights and case studies and the executive leadership team.  In this role, you will be working with a distributed and global organization and some travel is required.   

We are looking for a seasoned product marketing leader who has the unique combination of technical and product depth as well as storytelling savvy.  We operate in a competitive space, and this individual will be responsible for differentiating our offering and setting a product marketing vision that is category leading.  To do this, the PMM leader should possess a rare combination of strong strategic, analytical and storytelling capabilities.  You must also be a superior cross-functional partner given the dependency from many other functions.  Given the size and scale of Wrike, strong management skills are a must, ensuring we  keep our extremely high standard of operational excellence.  This individual will work closely with the executive team should be on a fast path to senior leadership.

  • Customer insights 
  • Product roadmap definition and collaboration
  • Product messaging and positioning
  • Product full-lifecycle go-to-market
  • Competitive and market assessment
  • Customer testimonials and case studies
  • Pricing and packaging
  • Analyst relations
  • Sales enablement

 

About You 

  • 8+ years in product marketing, with clear track record of success
  • Experience of leading a team with 5+ PMMs
  • Strong product background and moderate amount of technical depth
  • Great communications skills both written and oral
  • Strong strategic and analytical skills. Ability to leverage data to derive insights and communicate successfully
  • “Customer development” experience
  • Track record of operational excellence

 

Perks & Benefits

At Wrike, you’ll benefit from unlimited PTO, medical & dental care, commuter benefits, daily catered meals & snacks galore, team off-sites & happy hours.

 

Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.

 

Wrike has a public-facing Recruiting Notice that has been drafted to meet applicable law and regulatory requirements (e.g., CCPA, GDPR, etc.).  Our most up to date Recruiting Notice can be found here: www.wrike.com/security/recruiting.

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