Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. The Wrike platform is the digital workplace for the enterprise and partner of choice for 18,000 organizations and 2M+ users worldwide. Our mission is to enable Operational Excellence by bringing out the best in teams and connecting work with business results.
Wrike has been recognized as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500™ list for the last three years and has been named Leader in the Forrester Wave™ report for Collaborative Work Management Tools for the Enterprise in 2016 and 2018. In late 2018, Wrike joined the Vista Equity Partners’ portfolio of world-class technology companies to help fuel the company’s global growth.
Our US headquarters is in Downtown San Jose, California and we have several international offices, including our EMEA HQ in Dublin, Ireland, and our APAC HQ in Melbourne, Australia. Wrike has been named a “Top Workplace” by the Bay Area News Group for the last five years and has earned similar accolades from the San Diego Business Journal, San Francisco Business Times and the Silicon Valley Business Journal.
We are guided by our three core values: Grow, Execute, and Collaborate. These values help us recruit the right talent to join our rapidly expanding team of 1,000+ Wrikers around the globe. It is important to us that each and every Wriker is not only eager to challenge themselves and knows how to get work done, but is an awesome addition to our company culture. We pride ourselves on our ability to attract, retain, and promote the very best talent.
About The Role
We’re looking for a Content Marketing manager to help us bring our corporate, product, and customer stories to life. As a member of the Content team, you will work very closely with other marketing team members to write, edit, and proof ALL external facing content and internal messaging and training content to ensure brand consistency and adherence to tone and voice. We are looking for an individual that is a story teller at heart, has proven experience creating impactful and powerful written content, and is looking to be a core part of the team that is defining and building an industry leading brand. You need to be a self-starter that can research any topic and create impactful content, develop POVs, and establish thought leadership. You have a deep sense of the marketing funnel, audiences, and personas and are able to create content that cis personalized to the audience and results in high engagement and conversion.
Write content for all our audiences across all stages in the funnel
Copyedit content created by other teams to ensure compliance with our tone and voice and brand personality
Create content in simple and powerful language that is impactful and invokes an emotional response to take action
Be a brand police to ensure brand adherence and consistency
Expert at long-form story telling and short-form punchy copy
Expert at top-funnel, thought leadership writing as well as conversion-focused writing for demand gen and digital
Help evolve our tone and voice guidelines to align with evolving needs
Perform the research needed to develop the story, take a data-driven approach by testing to validate assumptions, and optimize copy for performance and growth
Become an expert in our product and audiences to create meaningful and actionable content that resonates with our target personas
Work closely and collaboratively with the design team to create compelling, creative, and impactful brand campaigns
Create all types of content from blog posts, eBooks, video scripts, web pages, sales pitch decks, sales brochures and more
Bachelor’s degree in communications, journalism, writing, English or related areas
5+ years of proven history creating different types of written content (samples will be required)
A writing style that is simple, powerful and impactful
A good combination of B2B and B2C experience is preferable
A basic understanding of design thinking, user stories, and funnel-based story telling
Expertise with audience engagement and research
Experience with long and short forms of writing
Perks & Benefits
Market leading base salary
Free catered lunch every day plus unlimited drinks and snacks
Company sponsored events
Flexible working conditions and working from home options
Commuter allowance to cover your travel costs
Health and dental insurance with coverage for dependents
Income protection cover
23 days annual leave
Wrike is an equal opportunity employer. We are committed to equal employment opportunity regardless of gender, marital status, family status, sexual orientation, religion, age, disability or race, in terms of recruitment and selection, pay, conditions, training, work experience and opportunities for career progression