Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. The Wrike platform is the digital workplace for the enterprise and partner of choice for 18,000 organizations and 2M+ users worldwide. Our mission is to enable Operational Excellence by bringing out the best in teams and connecting work with business results.
Wrike has been recognized as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500™ list for the last three years and has been named Leader in the Forrester Wave™ report for Collaborative Work Management Tools for the Enterprise in 2016 and 2018. In late 2018, Wrike joined the Vista Equity Partners’ portfolio of world-class technology companies to help fuel the company’s global growth.
Our US headquarters is in Downtown San Jose, California and we have several international offices, including our EMEA HQ in Dublin, Ireland, and our APAC HQ in Melbourne, Australia. Wrike has been named a “Top Workplace” by the Bay Area News Group for the last five years and has earned similar accolades from the San Diego Business Journal, San Francisco Business Times and the Silicon Valley Business Journal.
We are guided by our three core values: Grow, Execute, and Collaborate. These values help us recruit the right talent to join our rapidly expanding team of 1,000+ Wrikers around the globe. It is important to us that each and every Wriker is not only eager to challenge themselves and knows how to get work done, but is an awesome addition to our company culture. We pride ourselves on our ability to attract, retain, and promote the very best talent.
About the Role
We're looking for a passionate, entrepreneurial marketer to lead, manage and deliver our webinars, and online events. You will develop the calendar to deliver a regular cadence of full-funnel webinars. You will organize online live events for launches. You will work with our demand generation team on pre and post webinar emails and nurture campaigns. You will work with our customer marketing, partner marketing and Comms teams to source webinar speakers, work with the speakers to create the webinar materials, deliver the webinar and work with the demand generation team on follow-up and lead routing to sales. You are an excellent communicator and can create webinars that attract prospects that fall within our ideal customer profiles (ICPs), and convince them to consider purchasing our platform.
Own the strategy, calendar, and execution of our pipeline generating webinar program
Develop a deep understanding of our personas, verticals and roles to develop content that resonates with our ideal customer profile (ICP)
Deliver weekly, bi-weekly and monthly webinars for different audiences at different stages in the funnel
Become a product expert to deliver weekly product demos
Collaborate with customer, partner and brand marketing teams to source speakers for webinars that would be subject matter experts that can pull a high volume of attendees in our ICP
Work with our speakers to develop the deck and other materials for them
Collaborate with the marketing team to create pre-webinar promotions, post-webinar follow-ups and nurtures
Deliver live events and recurring online events to support product launch and demand gen goals
Speak at industry events
5+ years of product marketing, content marketing or training experience in a B2B SaaS company
BA or BS degree
Excellent presentation creation and delivery skills
Deep knowledge of the marketing funnel
Ability to craft the right message for the right audience by funnel stage
Prior experience delivering webinars
Comfortable delivering live events
Familiar with LinkedIn and Facebook live events
Perks & Benefits
At Wrike, you’ll benefit from unlimited PTO, medical & dental care, commuter benefits, daily catered meals & snacks galore, team off-sites & happy hours.
Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.