As the first marketing manager for Australia and APAC you will own the growth and the go-to-market strategy in the region. Wrike is growing fast in Australia, New Zealand, and APAC and we are looking for a strategic marketing leader to develop the business case for every region, determine the winning marketing mix to grow the region, enable the sales teams to turn marketing campaigns into revenue, and execute the GTM strategy. You will be responsible for taking the corporate messaging and initiatives and launching them in the various regions. You will drive demand generation, branding, and product launch campaigns for your regions. You will work very closely with sales leadership to help them achieve revenue goals. You will also support partner marketing initiatives.
 
 
Responsibilities
  • Develop and execute revenue planning, growth strategy and marketing mix for your regions.
  • Enable sales teams to do effective follow-ups for marketing generated leads with training, call scripts and objection handling
  • Develop regional marketing plans on an annual and quarterly basis to help achieve revenue goals
  • Execute marketing campaigns, track performance, optimize and report regional metrics to the executive team
  • Work closely with sales teams to execute regional marketing campaigns
  • Offer support for big deals
  • Implement a high-touch ABM strategy to acquire and grow strategic accounts
  • Develop regional demand generation plans by leveraging inbound and outbound channels like content, SEO, paid, social media, events, telemarketing, and email to generate leads to achieve new and expansion business. accounts as well as within existing accounts segments and expansion revenue goals
  • Collaborate with channel managers to develop and own all marketing deliverables for the region including demand generation, PR, AR, digital marketing, social media, product launches, brand awareness, customer marketing and more
  • Deliver marketing collateral like case studies, webinars, blogs, eBooks, sales pitch decks and more
  • Successfully launch global campaigns across the regions
  • Execute partner marketing initiatives in the regions
  • Manage external agencies as needed
 
Requirements
  • 5+ years demonstrated track record in growing international regions in Australia and APAC
  • Proven record of collaborating closely with sales to meet or exceed annual growth targets
  • Experience leveraging B2B marketing tactics such as ABM, webinars, content, digital, events and more to drive revenue
  • Strategic thinking paired with the ability to make strong business cases to secure executive buy-in
  • Expert at driving and managing change
  • A solid understanding of the intricacies of regional marketing, local sentiments and translating global campaigns to regional campaigns
  • Data-driven approach to marketing is a must
  • Excellent communication skills

Perks & Benefits

  • Market leading base salary
  • Free catered lunch every day plus unlimited drinks and snacks
  • Company sponsored events
  • Flexible working conditions and working from home options

Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.

 

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