The Lowdown
As the Digital Executive within Team Union, you demonstrate a passion for digital media and a solid understanding of the broader Australian media industry. Using Ikon’s suite of Tools and Dashboards, you will make data led decisions to help plan and implement campaigns that deliver optimal, accurate and cost-effective results for Bankwest. You will be executing the client’s paid digital media investment, embracing and championing Ikon’s dynamic trading ethos.

Three best things about this job

  1. Work in one of the most unique integrated teams across the WPP network – offering vast opportunities for learning and development across both media and creative disciplines
  2. Lead your client patch autonomously; in this role you will have the freedom and support to make planning and fluid investment decisions as a digital media expert
  3. Leverage the best of the CBA Group, whilst working on a client which has different challenges across Sydney and Perth markets

What’s your role – 
In 3 months:

  • Solid understanding of Union’s way of working, our process and network of WPPAUNZ partners
  • Establish relationships with all relevant media partners in market
  • Have a working knowledge of key digital media platforms (YouTube, FB ads manager, Google Campaign Manager) and assist with campaign launches and optimisation

In 6 months:

  • Build strong relationships across client and Union team across Perth and Sydney
  • Lead and manage the planning, implementation and delivery of campaigns, providing ongoing proactive optimisation recommendations to clients
  • Develop of good understanding of your client’s marketing plans and objectives as well as the broader banking category

In 12 months:

  • Involvement in Union’s integrated end to end campaign development process; owning media planning, execution and post campaign analysis with Union partners and key clients
  • Execute negotiations on ad-hoc campaigns and assisted on major negotiations

And Beyond:

  • Opportunity for senior client exposure on your dedicated patch of products
  • Become the master of your patch, identify and scope out proactive first to market opportunities or optimisations
  • Become a trusted source of digital expertise for your client patch
  • Cement yourself as a core member of a truly unique integrated media and creative team

What will help you succeed

  • Working knowledge of the Media Planning & Buying process
  • Facebook ads manager experience
  • Experience in utilising planning tools and ad-servers (Google Campaign Manager preferred)
  • Understanding of Media best practice
  • Exceptional attention to detail across all trading and planning processes and client communication
  • Proactive approach to improving media knowledge and capability
  • Highly organised, project management and coordination skills
  • Attention to detail with an effective and efficient working styl
  • Able to communicate effectively and work as part of the wider team
  • Enthusiasm for online media and keen to develop a career within media
  • A desire to work within an integrated team

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