The Surf Ranch General Manager is the site wide management representation at Surf Ranch. The General Manager provides leadership and direction to ensure overall guest satisfaction and financial success of the location. The GM will be responsible for short and long-term planning, strategic direction and successful operation of the Surf Ranch and related areas. The Surf Ranch GM must have a thorough understanding of the Wave System, Water Safety, Hospitality, Maintenance and Administration functions.

Responsibilities include, but not limited to:

Customer Experience

  • Delivering a memorable, high-quality guest experience
  • Ensures Surf Ranch meets the highest standards of orderliness, cleanliness and safety
  • Oversees additional guest activities programs, special events, activities or hired entertainment
  • Promptly address guest requests and ensure resolution of customer concerns
  • Develop and maintain positive relationships with the local communities, business, vendors and customers


  • Manages all areas of Surf Ranch in order to attract retain and motivate employees; hire, schedule, train, develop, empower, coach and counsel, conduct performance reviews, resolve problems, provide open communications, as appropriate. Provide leadership and direction to people leaders
  • Planning and implementation for any planned or unplanned shutdown, or maintenance day, including communication with all departments, sales, contractors, and corporate teams


  • Responsible for providing overall leadership and direction for the Surf Ranch
  • Effectively assigns and delegates work to meet business objectives and goals
  • Works with the corporate and sales team to develop marketing programs and promote the facility to potential clients
  • Ensuring that all surfing activities and safety operations are conducted in accordance with established procedures and policies
  • Prepares budget for Surf Ranch while monitoring, controls and reports on finances versus budget with the goal of maximizing revenue and minimizing expenses while continuing to provide quality customer experiences
  • Update internal and market facing operational documentation and operating models
  • In partnership with the WSL GM North America and Corporate Leadership Team, assists in developing the short and long term strategic and operational road map that transitions the business from its current stage to global commercialization.
  • In partnership with WSL Event Operations Teams support and assist with the execution of WSL sanctioned surfing events at Surf Ranch
  • Assemble project teams with external resources to successfully complete all assigned projects. Oversee the efforts of all project team members to ensure that they are working as an integrated team in delivering against project goals
  • Seasoned leader in developing operations and sales strategies in lodging, food & beverage, retail and guest experience
  • Run and attend regularly scheduled meetings, training programs help for the purpose of enhancing the operations of Surf Ranch


  • Administers and ensures enforcement of all Surf Ranch and WSL rules, regulations, processes and policies
  • Overall safety of staff and visitors at Surf Ranch, which includes compliance with all regulatory (OSHA) requirements, corporate governance requirements
  • Implements Company programs and manages the operations of Surf Ranch to ensure compliance with SOPs, safety regulations and federal, state and local regulations to ensure an optimal level of service, quality and hospitality to the guest(s)
  • Communication of all incident reported to include rescues, injuries, workers compensation, and water related illnesses to senior management, legal and risk management/insurance companies

Skill / Experience / Qualifications

  • Avid Surfer
  • Minimum of 10 years working in similar role(s) in management. Hospitality, resort, water or theme park experience preferred
  • Proven knowledge of project accounting, scheduling, budgeting, document management, contract management and cost forecasting
  • Excellent written and verbal communication skills with the ability to establish effective relationships and ability to prepare presentations for executive team
  • Excellent strategic thinking and analysis skills and a proven track record of creating solutions to drive client loyalty and grow revenue
  • Versed in water safety, lifeguard and/or emergency response plans
  • Ability to effectively deal with internal and external customers, with tact and diplomacy to defuse the situation, collect accurate information and resolve conflicts

 Personal Attributes

  • Above all, integrity and honesty
  • Exceptional work ethic and attention to detail
  • Entrepreneurial; willingness to work independently with the best practices in mind
  • An open and collaborative nature
  • An enthusiasm for coaching, teaching, and the development of people
  • Action-Oriented - enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; willing to take unpopular stands when necessary

 Working Conditions / Physical requirements (if applicable)

  • Must be fluent in oral and written English. The employee is regularly required to talk and hear
  • This position is very active and requires standing, walking, bending, and kneeling
  • The employee must frequently lift and/or move items over 50 pounds
  • Outdoor work conditions will involve weather, noise, and hazardous materials
  • Required to often work extended periods of time

About KSWC

Kelly Slater Wave Company (KSWC) is an innovative wave technology company. KSWC is the first company to develop a formula that combines cutting edge science, engineering, and design to create the longest, open-barrel, high-performance wave in existence. The Wave System can mimic the power, speed, and experience found in the best ocean waves. As envisioned by 11-time world champion Kelly Slater, KSWC was created to evolve the sport of surfing by making it more accessible. The company is creating world-class, high-performance training centers where top athletes can perfect their talent. In addition, the company is looking at development applications for surfers of any level to enjoy the best man-made waves.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education