About the Company:
Worldcoin (www.worldcoin.org) is an open-source protocol, supported by a global community of developers, individuals, economists and technologists committed to expanding participation in, and access to, the global economy. Its community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration. These beliefs are reflected in what the community is building: a public utility to connect everyone to the global economy.
The Worldcoin Foundation (www.worldcoin.foundation) is the protocol’s steward and will support and grow the Worldcoin community until it becomes self-sufficient. Tools for Humanity (www.toolsforhumanity.com) is a global hardware and software development company. It helped launch Worldcoin and continues to provide support to the Foundation, in addition to operating the World App.
About the Opportunity:
As the Head of APAC Communications, you will lead the development and execution of communication strategies tailored to the diverse markets and stakeholders across the Asia-Pacific region including but not limited to: Singapore, Hong Kong, Korea, Japan, Vietnam and Malaysia.
You will be responsible for enhancing the organization's reputation, driving engagement, and promoting its mission and initiatives within the region via earned media while helping inform owned content strategies. This position requires a strategic thinker with extensive experience in communications, a deep understanding of regional dynamics, and the ability to thrive in a dynamic (and sometimes ambiguous!) cross-functional environment to achieve communication objectives effectively.
- Strategic Communication: Develop and implement comprehensive, localized communication strategies that support the organization's goals and are reflective of unique cultural, social, and political landscapes across Europe.
- Ability to execute flawlessly: Flawless execution of strategic communications components spaning but not limited to product releases, new market openings, crisis situations, thought leadership and brand building initiatives.
- Stakeholder Engagement: Build and nurture strong relationships with key stakeholders internally and externally including government officials, media representatives, industry influencers, partners, and members of the Worldcoin Network, to foster collaboration and advance the organization's objectives in the region.
- Media Relations: Oversee and engage in high touch media relations activities, including proactive outreach, press releases, media briefings, background conversations and spokesperson training, to secure positive coverage and manage the organization's reputation effectively across diverse media outlets (tech, business, crypto, economic) in the region.
- Content Creation: Lead the development of compelling content for various channels, including press releases, contributed articles, blog posts, social media content, event and/or speaking materials and marketing materials, ensuring alignment with regional priorities and cultural sensitivities. Collaborate with the Social Media Content Lead, Community Manager and Editorial Content Director on social media strategies and execution.
- Crisis Communication: Serve as the primary point of contact for crisis communication efforts in Europe, providing timely and transparent communication to stakeholders during challenging situations to safeguard the organization's reputation and integrity.
- Brand Management: Protect and enhance the organization's brand reputation in Europe through strategic communication initiatives, brand-building activities, and alignment with regional values and perceptions.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, public relations, government affairs, product, engineering and regional leadership, to integrate communication efforts and support overall business objectives effectively
- Measurement and Analysis: Establish key performance indicators (KPIs) to measure the effectiveness of communication initiatives in Europe, conduct regular analysis to assess performance, and identify opportunities for improvement and optimization.
About You:
- Bachelor's degree in Communications, Public Relations, Journalism, International Relations, or related field. Master's degree preferred.
- Extensive experience (15+ years) in communications, with a focus on the Asia-Pacific region, preferably within multinational organizations, NGOs, global companies or international agencies.
- Deep understanding of regional dynamics, cultural nuances, and media landscapes across Asia-Pacific countries.
- Successful experience and exposure to organizations working in an innovative space that intersects with a regulatory environment.
- Proven track record of developing and executing successful communication strategies that drive engagement, enhance reputation, and achieve business objectives in diverse markets.
- Exceptional media relations skills and experience working with journalists, media outlets, and influencers across the region.
- Strategic thinker with the ability to translate business goals into actionable communication plans and initiatives.
- Outstanding written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences and cultural contexts.
- Proficiency in digital communication tools and platforms, including social media, content management systems, and analytics tools.
- Fluency in English is required, proficiency in additional languages spoken in the region is a plus.
- Direct experience with Web3/Crypto, data/privacy and financial regulations a plus.
- Native to or longstanding residency in the region required.
- Experience successfully hiring and managing a network of local, external PR agencies.
- Ability to travel to provide in person support for market launches, speaking engagements, media tours and other relevant events.
