Who We Are

We’re a growing digital marketing agency championing creative, customized, and measurable client strategies. True to our core value to be awesome in work and life, Workshop Digital offers a flexible, hybrid work environment for Richmonders, along with remote opportunities for team members across the country.

Ethical, Accountable, Transparent - it’s part of who we are.

Position Overview

The SEO Team Lead position takes on the day to day personnel management and client relationship functions for a small team of analysts and supports the Director of SEO. 

About You

  • 3+ years experience of a demonstrated ability of leading a team of 3+ analysts. 
  • Demonstrated ability with enterprise clients with respect to:
    • Building strong relationships
    • Prioritizing workload independently
    • Managing high-complexity clients with support of team
    • Creating insightful, actionable, clear, and accurate insights for client strategies and reports independently
    • Leading client meetings independently
    • Delivering advanced training
    • Meeting deadlines
  • Exceptional and courteous written, verbal, and visual communication skills
  • Communicate independently and effectively with various audiences
  • Advanced analytical capabilities; independent in advanced analysis and insights (e.g. Google Analytics and third party tracking software)
  • Consistently mentors junior team member by providing constructive feedback and advanced training as needed to elevate team member technical, content, and communication capabilities
  • Understands and supports leadership vision and change management 
  • Proactively initiates managerial learning by reading WD recommended management materials and participating in WD management training courses
  • Regularly identifies and implements initiatives that push the team and the division forward
  • Advanced to Expert level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

What You’ll Do

  • Define personal and professional development goals for each team member, and track progress towards reaching them
  • Coach team members on industry best practices, new tools, and cutting-edge measurement techniques
  • Mentor team members by serving as a sounding board for strategic development and providing support through implementation
  • Conduct effective 1:1s and quarterly check-ins with each team member, providing feedback as appropriate
  • Oversee the strategies and tactics developed by team members to ensure client objectives are met and exceeded within the scope of the SOW
  • Proactively monitor clients’ KPIs and guide team members to make data-driven optimization decisions. Take ownership of client performance, meeting and exceeding client expectations independently
  • Identify new opportunities for clients to meet their business goals
  • Effectively lead the annual Workshop Digital Discovery and Strategy Process
  • Proactively check in with clients to gather feedback and ensure client satisfaction, retention and growth; correct issues in a timely manner
  • Develop relationships with all clients on their team and prioritize relationships when needed
  • Attend and participate in meetings/calls with priority clients
  • Create and present insightful, meaningful, accurate reports and analysis independently
  • Coach team members on communication, prioritization, project management, and problem solving skills
  • Execute the Workshop Digital client flag process and resolve accordingly
  • Provide Quality Assurance and continually improve internal setup, management, and reporting processes
  • Develop and help execute custom SEO strategies across technical, content and offpage SEO
  • Generate and plan content for clients including blog ideas, articles, or any other formats
  • Conduct comprehensive SEO audits across technical, content, and local
  • Ensure team members go the extra mile for our clients
  • Facilitate collaborative discussions and share meaningful information that advances the team
  • Work with Director of SEO to determine staffing needs and lead interviews for new team members 
  • Support client development by assisting with RFPs, presentations, and SOWs
  • Identify, approve, lead, or delegate special team projects in collaboration with the Director of SEO
  • Promote cross-team partnerships and identify new opportunities to partner
  • Identify opportunities for potential case studies and coordinate with marketing for case study development
  • Keep abreast of the latest organic marketing trends as well as projections for the future
  • Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts

Benefits 

Workshop Digital offers competitive salaries, a comprehensive health and wellness benefits package, 401(k) matching, profit sharing, flexible PTO (we mean it – our employees are encouraged to take 20+ days per year, no questions asked), short- and long-term disability, and family leave. 

Equal Opportunity & Inclusion Statement

As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.

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