Channel Marketing Manager

Job Description

So, what will your new role look like?    

• Channel Marketing Strategy: Develop marketing strategies around channel including personas, segmentation and overall marketing strategies. 
• Partner Portal Management: Maintain and curate assets built specifically for partners. Monitor utilization and report on key metrics and performance. 
• Enablement Campaigns: Own key assets including newsletters and other informational assets to keep key channel segments informed and aware of new products and features. 
• Partner Enablement: Create and deliver impactful marketing collateral, sales tools, and training programs to enable partners to effectively promote and sell our products. 
• Campaign Planning and Execution: Collaborate with partners to develop joint marketing campaigns, including webinars, events, email campaigns, and co-branded content, to generate leads and drive pipeline growth. 
• Performance Monitoring and Optimization: Track and analyze channel marketing performance metrics, including pipeline, conversion rates, and partner satisfaction, and leverage insights to refine strategies and tactics. 
• Relationship Management: Cultivate strong relationships with key partners, including distributors, resellers, alliances and technology partners, to drive mutual success and foster a collaborative ecosystem. 
• Budget Management: Manage channel marketing budgets effectively, ensuring optimal allocation of resources to drive maximum ROI.  

A typical week?   

• Own key launch strategies to grow channel partner knowledge, understanding and awareness of new features. 
• Work closely with the Channel management team to understand critical business needs and devise solutions to drive channel growth.  
• Collaborate with the PMM team to understand key upcoming product launches. Align on what to prioritize.  
• Gain insight from the sales enablement team on how to improve training content. 
• Work with partners and agencies to drive pipeline growth.  

 What does your future team look like?   

• You will report into the Director of Product Marketing working alongside Product Marketing Managers and Customer Marketing.  
• Your overall team reports into Marketing which includes Demand, Digital Experience, Brand and Content.  
• You will work closely with the Director of Partnerships and Alliances, as well as their team of channel and partner account managers. 

What are the next challenges awaiting your team?   

• You will be the founding channel marketing manager and will be working closely between marketing and revenue to build an impactful new revenue driving machine. 

Qualifications 

• Bachelor's degree in Marketing, Business Administration, or related field;
• 3+ years of proven track record of success in channel marketing roles within the SaaS or IT industry;
• Strong understanding of channel dynamics and partner ecosystem management;
• Exceptional communication, presentation, and interpersonal skills;
• Ability to collaborate effectively with cross-functional teams and external partners;
• Strategic thinker with a data-driven approach to decision-making;
• Proficiency in marketing automation platforms, CRM systems, PRM systems, Nearbound platforms, referral software and analytics tools;
• Creative problem solver with a passion for innovation and continuous improvement;
• Bonus points: experience with affiliate partnerships.