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About the role
Workera, a pioneering company in the AI-powered skills technology sector, is seeking a dynamic and strategic North America Campaign Manager to lead our marketing efforts across the NA West region. This role requires a blend of creativity and analytical prowess, suited for an individual with a proven track record in managing large-scale marketing campaigns and a deep understanding of digital platforms.
About your team
Join our Marketing team, a vital and energetic force at the forefront of our go-to-market strategy. As a critical team member, you will cross-functionally work with marketing, sales, and leadership to drive Workera’s growth goals. Your role involves harnessing your expertise to drive marketing campaigns that engage and captivate our target markets. Make a tangible impact on our company's growth and the future of skills technology.
What You’ll Do
Within 3 months, you will:
- Develop and execute initial marketing campaigns across North America to increase brand visibility and generate leads.
- Collaborate with cross-functional teams to draft cohesive plans for the West region, aligning efforts with team objectives.
- Begin analyzing campaign performance data to identify early insights and inform strategy adjustments.
Within 6 months, you will:
- Lead the execution of expanded marketing campaigns across North America, focusing on enhancing brand visibility and lead generation.
- Drive collaboration with cross-functional teams to develop innovative plans for the West region, aiming to exceed established targets.
- Take ownership of budget management and forecasting for marketing campaigns, optimizing resource allocation for maximum ROI.
Within 9 months, you will:
- Spearhead the development and execution of advanced marketing campaigns across North America, elevating brand visibility and lead generation efforts.
- Forge strong partnerships with cross-functional teams to create cohesive and innovative plans for the West region, driving towards surpassing targets.
- Utilize comprehensive analysis of campaign performance data to continually refine strategies and deliver insightful reports to senior management for informed decision-making.
*Please note as we are a dynamic and quickly growing startup, things are always subject to change*
What You’ll Bring
This role requires a blend of creativity and analytical prowess in a growth role, suited for an individual with a proven track record in managing enterprise-focused marketing campaigns and a deep understanding of digital platforms.
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 3 years of experience in marketing or a similar role, focusing on digital media, email marketing, and campaign management.
- Proven success in leading marketing campaigns from conception through to execution and analysis.
- Strong understanding of various marketing platforms, including digital advertising, social media, and content marketing.
- Excellent communication, leadership, and project management skills.
- Ability to work in a fast-paced, ever-changing environment.
- Experience in field and/or event marketing is a plus
- Experience in the technology and/or AI sector is a plus
- Proficiency in GenAI, analytics tools, and CRM software is a plus
- Advanced degree in Marketing or Business Administration is a plus
- Proficiency in utilizing AI tools such as ChatGPT or equivalent digital assistants and applying them effectively within your work context
About Workera
Workera is a fast-growing, Series B Silicon Valley start-up redefining how enterprises understand, develop, and mobilize talent. Workera’s skills intelligence platform empowers leaders to make better, more informed talent development decisions. Utilizing computational psychometrics, machine learning, and AI technologies, Workera delivers best-in-class computer adaptive assessments with hyper-personalized learning plans to global companies across all industries. Our clients include Samsung, Siemens Energy, and the US Air Force.
Our founder is Kian Katanforoosh, an award-winning Stanford Computer Science Lecturer who has taught AI to over 1 million people, and our Chairman is Dr. Andrew Ng, co-founder of Coursera (NYSE: COUR), CEO of DeepLearning.AI, and founding lead of the Google Brain project.
We’re learners, dreamers, and game-changers. Join us.
At Workera we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Workera believes that diversity and inclusion among out employees is critical to our success as a company, and we seek to recruit, develop and retain the best and most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.
